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Abstract(s)
Uma das áreas de maior e mais rápido crescimento e que contribui para o aumento da
indústria do turismo mundial é o Turismo de Natureza (Priskin, 2001).
O Turismo de Natureza refere-se às formas de lazer baseadas em experiências
diretamente relacionadas com atrativos naturais. Por outro lado, a imagem de Natureza é
uma construção social e cultural que assume um papel importante na motivação para a
procura dos destinos turísticos naturais.
Dada a crescente procura de espaços naturais enquanto espaços de turismo e a
importância da imagem que os turistas têm desses locais aquando do processo de
decisão de escolha de destinos de férias, pretende-se com o presente trabalho, analisar a
procura turística do Turismo de Natureza e a imagem associada à Natureza pelos turistas
dos espaços naturais.
Os resultados indicam que as motivações de procura de destinos de Natureza são: (1)
mudança de rotina e relaxamento, (2) sociais, (3) prestígio, (4) aprendizagem, (5)
autoconhecimento e (6) escape. Por outro lado, os turistas percecionam a Natureza
como (1) espaços singulares, autênticos, (2) de atmosfera espiritual e holística, (3)
lugares de risco e (4) de aventura.
O estudo apresenta ainda as implicações para a gestão dos destinos turísticos de
natureza, as limitações do estudo e sugestões para investigações futuras.
ABSTRACT: One of the largest and fastest growing areas contributing to the growth of the world tourism industry is Nature Tourism (Priskin, 2001). Nature Tourism refers to forms of leisure based on experiences directly related to natural attractions. On the other hand, the image of Nature is a social and cultural construction that plays an important role in motivating the search for natural tourism destinations. Given the growing demand for natural spaces as tourism spaces and the importance of the image that tourists have of these places during the decision choice process, we intend to analyze the tourism demand of Nature Tourism and the image associated with Nature by the tourists of the natural spaces. The results indicate that the motivations for Nature Tourism are: (1) routine change and relaxation, (2) social, (3) prestige, (4) learning, (5) self-knowledge and (6) escape. On the other hand, tourists perceive Nature as (1) singular, authentic, (2) spaces of spiritual and holistic atmosphere, (3) places of risk and (4) of adventure. The study also presents the implications for Nature Tourism destination management, study limitations and directions for future research.
ABSTRACT: One of the largest and fastest growing areas contributing to the growth of the world tourism industry is Nature Tourism (Priskin, 2001). Nature Tourism refers to forms of leisure based on experiences directly related to natural attractions. On the other hand, the image of Nature is a social and cultural construction that plays an important role in motivating the search for natural tourism destinations. Given the growing demand for natural spaces as tourism spaces and the importance of the image that tourists have of these places during the decision choice process, we intend to analyze the tourism demand of Nature Tourism and the image associated with Nature by the tourists of the natural spaces. The results indicate that the motivations for Nature Tourism are: (1) routine change and relaxation, (2) social, (3) prestige, (4) learning, (5) self-knowledge and (6) escape. On the other hand, tourists perceive Nature as (1) singular, authentic, (2) spaces of spiritual and holistic atmosphere, (3) places of risk and (4) of adventure. The study also presents the implications for Nature Tourism destination management, study limitations and directions for future research.
Description
Keywords
Turismo Turismo de Natureza Imagem dos Destinos Turísticos