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The role of marketing places in developing thermal spas in the North Region of Portugal

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dc.contributor.authorAntunes, Joaquim
dc.contributor.authorBarroco, Cristina
dc.date.accessioned2017-01-27T16:15:37Z
dc.date.available2017-01-27T16:15:37Z
dc.date.issued2016
dc.description.abstractThermal spas have gained preponderance in developing sustainable tourism projects in several regions worldwide. However, thermal spas need to guide their development strategy in areas of intervention that should go beyond the traditional product, by basing the positioning on a product capable of satisfying different market segments. The aim of this paper is to study the thermal spa based on an integrated approach to the various stakeholders in order to create a strong brand that values and enhances the visibility and attractiveness of a region. It aims to focus that the effective use of marketing has become a simple tool to promote a spa resort and attract tourists, residents and organizations. Through an empirical study, based on the users of spa resorts on north region in Portugal, the factors that tourists consider more important when choosing a tourist destination were identified. These factors should be considered in future strategy decisions for sustainable development of thermal resorts.pt_PT
dc.description.versioninfo:eu-repo/semantics/draftpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/4137
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectMarketing Placespt_PT
dc.subjectTourismpt_PT
dc.subjectThermal Spapt_PT
dc.titleThe role of marketing places in developing thermal spas in the North Region of Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleEuroCHRIE 2016 Conference, Budapest Metropolitan University, Budapest, Hungary, 26th-28th Octoberpt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT

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