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Abstract(s)
O estágio curricular foi realizado na Cushman & Wakefield (C&W) durante cinco meses (de
27 de abril a 30 de setembro de 2017) no âmbito do Mestrado em Finanças Empresariais do
Instituto Politécnico de Viseu (IPV). A orientação foi assegurada por um supervisor da empresa,
e por dois coorientadores da instituição de ensino que frequenta.
É inquestionável a importância do setor imobiliário na economia mundial. Para as grandes
empresas, é altamente provável que despesas associadas a este setor, como rendas e
amortizações de edifícios, ocupem a segunda posição na lista de gastos, logo após os custos
suportados em capital humano. Atendendo ao número de variáveis que influenciam a oferta e a
procura neste ramo de atividade, constitui um desafio constante para todos os intervenientes
acompanharem as tendências de mercado e tomarem as melhores decisões (Duarte, 2014).
Tal como acontece nas inúmeras divisões que constituem uma qualquer empresa pertencente à
lista da “Fortune 500”, a indústria imobiliária comercial dispõe de muitas oportunidades de
consultoria técnica para os agentes que possuem uma educação profissional e especial interesse
pelo ramo. Exemplos dessas consultorias especializadas incluem aconselhamento legal,
contabilidade, finanças, desenvolvimento, construção e investimento. No que diz respeito à
indústria imobiliária comercial, os profissionais apresentam um nível de especialização elevado
e patenteiam resultados surpreendentes dentro dos seus limites de atuação (Bishop, Seruga &
Seruga, 2017).
Tendo em conta a recente crise do subprime e também todas as bolhas imobiliárias, tornou-se
evidente que o mercado imobiliário deixou de representar um investimento de retorno garantido
(Mendes, 2014). Sendo um dos setores que mais sofreu com a última crise, as empresas desta
industria viram-se obrigadas a reinventar processos que anteriormente eram considerados
viáveis (Mendes, 2014). O contacto com as diferentes áreas do mercado imobiliário comercial
constitui um valor acrescentado para qualquer estudante de gestão.
A C&W destaca-se, atualmente, como um dos maiores players no mercado imobiliário
internacional. A experiência profissional desta multinacional resulta de uma atividade
centenária de excelência que conta hoje com mais de 43.000 agentes especializados. A
integração na equipa eslovaca da C&W, constitui uma oportunidade para me familiarizar com
todos os procedimentos de excelência de uma das empresas com maior credibilidade mundial.
ABSTRACT: This internship report has been prepared as a part of the Corporate Finance Master’s Degree program for the Polytechnic Institute of Viseu. This report contains the facts related to a particular organization in which the student was directed to do an internship on a five-month basis. Supervisors, both from the Polytechnic and from the organization, guided the student in writing this report. I was assigned for doing an internship in Cushman & Wakefield (C&W) for the time period starting from April 27, 2017 to September 30, 2017. The tittle and study subject for this internship report is “Commercial Real Estate – Business development in the office department”, and it was based in the C&W scope of work. This subject was chosen with the consent of my honorable supervisors. Both the primary and secondary sources of data had been used in preparing this report. It is unquestionable the Real Estate´s influence in the world economy. For big companies, it is likely for real estate to occupy the second position among the highest expenses, after human labor costs. Given the amount of variables that play influence in real estate’s supply and demand and due to the constant changes that they suffer, it is a permanent challenge for all stakeholders to keep up with all market trends and taking the right decisions (Duarte, 2014). Like the many divisions of a Fortune 500 company, the commercial real estate industry has many opportunities for those with professional educations and interests. Some professional interests may include legal counsel, accounting, finance, development, building and investing. When it comes to the commercial real estate industry, these professionals are highly specialized in their knowledge and perform amazingly well within their boundaries (Bishop, Seruga & Seruga, 2017). Following, not only the recent subprime crisis, but all past housing price bubbles, it became noticeable that the real estate market isn’t anymore a guaranteed return investment, like it used to be (Mendes, 2014). Being one of the sectors who suffered the most with the past crisis, all its companies were obligated to reinvent procedures that were once labeled as the best (IMF, 2009). Having the chance to get in touch with all different areas in the commercial real estate market provides added value to any management student. C&W appears today as one of the best players in the international real estate market. The Enterprise’s professional experience is the outcome of a centenary excellence activity that counts with more than 43.000 skilled employees. With the integration in the Slovakian C&W team, the intern had the chance to get familiar with all the excellence methods developed by one of the most credited companies worldwide.
ABSTRACT: This internship report has been prepared as a part of the Corporate Finance Master’s Degree program for the Polytechnic Institute of Viseu. This report contains the facts related to a particular organization in which the student was directed to do an internship on a five-month basis. Supervisors, both from the Polytechnic and from the organization, guided the student in writing this report. I was assigned for doing an internship in Cushman & Wakefield (C&W) for the time period starting from April 27, 2017 to September 30, 2017. The tittle and study subject for this internship report is “Commercial Real Estate – Business development in the office department”, and it was based in the C&W scope of work. This subject was chosen with the consent of my honorable supervisors. Both the primary and secondary sources of data had been used in preparing this report. It is unquestionable the Real Estate´s influence in the world economy. For big companies, it is likely for real estate to occupy the second position among the highest expenses, after human labor costs. Given the amount of variables that play influence in real estate’s supply and demand and due to the constant changes that they suffer, it is a permanent challenge for all stakeholders to keep up with all market trends and taking the right decisions (Duarte, 2014). Like the many divisions of a Fortune 500 company, the commercial real estate industry has many opportunities for those with professional educations and interests. Some professional interests may include legal counsel, accounting, finance, development, building and investing. When it comes to the commercial real estate industry, these professionals are highly specialized in their knowledge and perform amazingly well within their boundaries (Bishop, Seruga & Seruga, 2017). Following, not only the recent subprime crisis, but all past housing price bubbles, it became noticeable that the real estate market isn’t anymore a guaranteed return investment, like it used to be (Mendes, 2014). Being one of the sectors who suffered the most with the past crisis, all its companies were obligated to reinvent procedures that were once labeled as the best (IMF, 2009). Having the chance to get in touch with all different areas in the commercial real estate market provides added value to any management student. C&W appears today as one of the best players in the international real estate market. The Enterprise’s professional experience is the outcome of a centenary excellence activity that counts with more than 43.000 skilled employees. With the integration in the Slovakian C&W team, the intern had the chance to get familiar with all the excellence methods developed by one of the most credited companies worldwide.
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Keywords
estágio mestrado setor imobiliário análise financeira avaliação yield