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Advisor(s)
Abstract(s)
A atividade do turismo apresenta-se, hoje, por todo o mundo, como uma atividade em franco
crescimento, capaz de gerar fluxos económicos significativos e novas oportunidades de
desenvolvimento. Favorece o desenvolvimento socioeconómico e fortalece a economia
local, gera e motiva o desenvolvimento de outras atividades económicas. Portugal e a região
do Douro, no contexto de uma economia aberta e globalizada, não se encontram à margem
deste fenómeno.
A sazonalidade abrange vários setores da atividade económica, desde o primário ao terciário,
e o turismo, especificamente na cultura e nos museus, é também muito afetado por este
fenómeno. De certa forma este fenómeno é previsível neste setor, essa previsibilidade acaba
por permitir a antecipação de várias estratégias para contrariar este fenómeno e estimular a
estabilidade da procura ao longo do ano, como exemplo temos a variação de mercado, a
política de preços e a experiência proporcionada, sendo que a promoção deve refletir pacotes
de atividades e eventos distintos.
Este trabalho foi realizado como ponto de partida para ajudar a combater o fenómeno da
sazonalidade que tanto prejudica o turismo de uma maneira geral e em particular a região do
Douro. Esperamos que através das nossas sugestões e conclusões, se consiga sensibilizar os
líderes de opinião desta região para a importância de novos e melhorados produtos turísticos
culturais no planeamento e desenvolvimento do turismo na Região Demarcada do Douro
face à chamada época baixa no turismo.
Tourism activity today is present all over the world as a fast-growing activity capable of generating significant economic flows and new development opportunities. It favors socioeconomic development and strengthens the local economy, generates and motivates the development of other economic activities. Portugal and the Douro region, in the context of an open and globalized economy, are not on the fringes of this phenomenon. Seasonality covers various sectors of economic activity, from primary to tertiary, tourism, specifically culture and museums, is also greatly affected by this phenomenon. In a way this phenomenon is predictable in this sector, this predictability eventually allows the anticipation of several strategies to counteract this phenomenon and stimulate the stability of demand throughout the year, as for example we have market variation, pricing policy and experience. promotion should reflect distinct activity and event packages. This work was carried out as a starting point to help combat the phenomenon of seasonality that so much affects tourism in general and in particular the Douro region. We hope that through our suggestions and conclusions, it will be possible to sensitize the opinion leaders of this region to the importance of new and improved cultural tourism products in the planning and development of tourism in the Douro Demarcated Region in view of the socalled low season in tourism.
Tourism activity today is present all over the world as a fast-growing activity capable of generating significant economic flows and new development opportunities. It favors socioeconomic development and strengthens the local economy, generates and motivates the development of other economic activities. Portugal and the Douro region, in the context of an open and globalized economy, are not on the fringes of this phenomenon. Seasonality covers various sectors of economic activity, from primary to tertiary, tourism, specifically culture and museums, is also greatly affected by this phenomenon. In a way this phenomenon is predictable in this sector, this predictability eventually allows the anticipation of several strategies to counteract this phenomenon and stimulate the stability of demand throughout the year, as for example we have market variation, pricing policy and experience. promotion should reflect distinct activity and event packages. This work was carried out as a starting point to help combat the phenomenon of seasonality that so much affects tourism in general and in particular the Douro region. We hope that through our suggestions and conclusions, it will be possible to sensitize the opinion leaders of this region to the importance of new and improved cultural tourism products in the planning and development of tourism in the Douro Demarcated Region in view of the socalled low season in tourism.
Description
Keywords
Museu Sazonalidade Estratégias Turismo Museum Seasonality Strategies Tourism