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Advisor(s)
Abstract(s)
New lifestyles, higher incomes and better consumer awareness are increasing the demand
for a year-round supply of innovative food products. In past decades, important developments
have been achieved in areas related to food and the food industry. This review shows that factors
influencing performance in new product development (NPD) are dynamic and continuously guiding
project development. The data obtained by direct involvement of consumers can impact positively
successful product development and enhance the company’s financial performance. The study
of consumer behaviour and attitudes towards new foods encompasses multiple aspects, such as
preference, choice, desire to eat certain foods, buying intentions and frequency of consumption.
Additionally, both the consumers’ willingness to purchase and the willingness to pay a premium are
important in NPD, launching and success.
Description
Keywords
buying intention consumer acceptance marketing innovation price
Pedagogical Context
Citation
Guiné RPF, Florença SG, Barroca MJ, Anjos O (2020) The Link between the Consumer and the Innovations in Food Product Development. Foods, 9(9), 1317:1-22