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Disclosing Paths for Multi-channel Service Research: A Contemporaneous Phenomenon and Guidelines for Future Investigations

dc.contributor.authorReis, João
dc.contributor.authorAmorim, Marlene
dc.contributor.authorMelão, Nuno
dc.date.accessioned2015-06-01T09:46:45Z
dc.date.available2015-06-01T09:46:45Z
dc.date.issued2015-01
dc.description.abstractThe present paper reports on the findings of a systematic literature review on multi-channel services. In doing so, it uses an affinity diagram to show the results of a content analysis regarding the issues addressed by the existing literature in the field. This enables to understand areas of interest in the contemporary subject of research, find gaps in the literature and, lastly, to uncover guidelines for future research. The results suggest that future investigations should focus on the integration of traditional and virtual services, on quality issues and customer behaviour towards the use of multi-channel services. Previous research also suggests that multi-channel services are largely unaddressed, regarding issues as back-office processes, within the scope of operations management. Subsequently, since multi-channel services are multidisciplinary in nature, these guidelines represent a fruitful opportunity for future research to involve other disciplines.por
dc.identifier.citationReis, J., Amorim, M., & Melão, N. (2015). Disclosing Paths for Multi-channel Service Research: A Contemporaneous Phenomenon and Guidelines for Future Investigations. In Exploring Services Science (pp. 289-300). Springer International Publishing.por
dc.identifier.doi10.1007/978-3-319-14980-6_23
dc.identifier.urihttp://hdl.handle.net/10400.19/2832
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherSpringer International Publishingpor
dc.relation.ispartofseriesLecture Notes in Business Information Processing;
dc.relation.publisherversionhttp://link.springer.com/chapter/10.1007/978-3-319-14980-6_23por
dc.subjectService integrationpor
dc.subjectMulti-channel servicespor
dc.subjectSystematic literature reviewpor
dc.titleDisclosing Paths for Multi-channel Service Research: A Contemporaneous Phenomenon and Guidelines for Future Investigationspor
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage300por
oaire.citation.startPage289por
oaire.citation.titleExploring Services Sciencepor
oaire.citation.volume201por
person.familyNameMelão
person.givenNameNuno
person.identifierSHZuXpwAAAAJ
person.identifier.ciencia-id2F1D-7C4C-9AEE
person.identifier.orcid0000-0002-1359-3437
person.identifier.scopus-author-id6507014196
rcaap.rightsrestrictedAccesspor
rcaap.typebookPartpor
relation.isAuthorOfPublication63da8a26-2105-44d8-8c70-13da4b9fe23f
relation.isAuthorOfPublication.latestForDiscovery63da8a26-2105-44d8-8c70-13da4b9fe23f

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