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Organizational resilience in the digital era: leveraging social media platforms for Crisis Communication.

2025-07-21Documento de conferência Acesso aberto
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dc.contributor.authorMatias, Ana
dc.contributor.authorTurk, Ezel
dc.contributor.authorLopes, Ana
dc.date.accessioned2026-04-21T09:51:29Z
dc.date.available2026-04-21T09:51:29Z
dc.date.issued2025-07-21en_US
dc.date.updated2026-04-17T20:32:34Z
dc.description.abstractThis paper explores the critical role of crisis communication in contemporary organizations, emphasizing the growing importance of digital media in shaping communication strategies. As technological advancements and societal shifts redefine how institutions interact with stakeholders, entities face increasing pressure to safeguard their reputations and maintain public trust, particularly in times of crisis. Drawing on recent data predicting a rise in unforeseen crises, this study examines how crisis communication serves as a strategic framework for risk identification, prevention, and responsive action. Special attention is given to the integration of traditional and digital communication tools, as well as the principles of transparency, timeliness and consistency in managing reputational risks. The paper proposes a coding categorization model to support future empirical research, offering a structured approach for analyzing organizational responses in crisis scenarios. Ultimately, the findings highlight the necessity of adaptative, proactive, and multi-platform communication strategies that enable institutions to respond effectively in an increasing complex and fast-paced media environment.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.slugcv-prod-4590569
dc.identifier.urihttp://hdl.handle.net/10400.19/9888
dc.language.isoeng
dc.peerreviewedyes
dc.relationCentre for Studies in Education and Innovation
dc.rights.uriN/A
dc.subjectCrisis communication strategies
dc.subjectReputation management
dc.subjectDigital media in crisis management
dc.subjectCrisis response frameworks
dc.subjectComprehensive crisis communication
dc.titleOrganizational resilience in the digital era: leveraging social media platforms for Crisis Communication.en_US
dc.typeconference objecten_US
dspace.entity.typePublication
oaire.awardNumberUIDB/05507/2020
oaire.awardTitleCentre for Studies in Education and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05507%2F2020/PT
oaire.citation.issue1
oaire.citation.titleJean Monnet Chair Conference Proceedings in Risk and Crisis Communication in the EU
oaire.citation.volume1
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMatias
person.givenNameAna
person.identifier.orcid0000-0001-5396-4805
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.cv.cienciaidF614-8121-B63D | Ana Mafalda Matias
rcaap.rightsopenAccessen_US
relation.isAuthorOfPublicationb3c12af2-6aa1-42e7-b04a-b4540cb4003a
relation.isAuthorOfPublication.latestForDiscoveryb3c12af2-6aa1-42e7-b04a-b4540cb4003a
relation.isProjectOfPublicatione10a400d-0659-41bf-9194-3c7f80ab6c45
relation.isProjectOfPublication.latestForDiscoverye10a400d-0659-41bf-9194-3c7f80ab6c45

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ESEV - DCA - Artigo em ata de evento científico internacional