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Authors
Abstract(s)
O presente relatĆ³rio reflete o estĆ”gio curricular realizado na Entidade Regional do
Turismo Centro de Portugal (ERTCP). O estƔgio decorreu durante seis meses, iniciado
no dia 2 de novembro de 2021 e finalizado no dia 29 de abril de 2022, no NĆŗcleo de Apoio
ao Investimento TurĆstico (NAIT) onde foram desempenhadas vĆ”rias atividades centradas
principalmente na monitorizaĆ§Ć£o da atividade turĆstica regional e sub-regional, bem como
na dinamizaĆ§Ć£o do ObservatĆ³rio de Atividade TurĆstica da Entidade, o āObservatĆ³rio do
Turismo SustentƔvel do Centro de Portugal.
Os eventos, neste caso os que ocorrem na RegiĆ£o Centro de Portugal, sĆ£o o foco deste
relatĆ³rio, constituindo um dos setores mais importantes do turismo global e, de acordo
com a literatura, capazes de gerarem impactos impressionantes, a nĆvel econĆ³mico,
sociocultural e ambiental. No entanto, os eventos nos Ćŗltimos dois anos (2020 e 2021)
atravessaram uma fase muito negativa devido ao surto da doenƧa COVID-19, declarada
como uma pandemia.
O objetivo do estudo passa por perceber quais sĆ£o os eventos e a sua importĆ¢ncia na
RegiĆ£o Centro de Portugal e perceber igualmente qual foi o impacto da pandemia nos
eventos.
De modo geral, antes do surgimento da pandemia, os dados demonstram que os eventos
podem ser de enorme importĆ¢ncia para um destino turĆstico, uma vez que se evidenciam
como uma boa estratĆ©gia para contornar a sazonalidade de um destino e tĆŖm a capacidade
de atrair um grande nĆŗmero de visitantes, uma realidade que pode ser visualizada no
nĆŗmero de dormidas dos alojamentos turĆsticos e no aumento de compras em serviƧos
locais. A tĆtulo de exemplo, em 2017 a RegiĆ£o Centro teve a maior taxa de ocupaĆ§Ć£o atĆ©
Ć data, cerca de 34,3% (INE, 2018), em virtude da visita do Papa Francisco a FĆ”tima. A
partir do momento em que se fizeram sentir os efeitos da pandemia e das restriƧƵes de
circulaĆ§Ć£o associadas, o impacto neste setor foi extremamente negativo, na medida que a
maioria dos eventos foram cancelados, porĆ©m salienta-se a redefiniĆ§Ć£o de alguns eventos
que adotaram novos mƩtodos para se apresentarem, nomeadamente atravƩs de exibiƧƵes
online.
ABSTRACT: This Research reflects the curricular internship that was held at the Regional Tourism Authority of the Center of Portugal (ERTCP). The internship took place for six months starting on November 2, 2021, and ending on April 29, 2022, at the Tourism Investment Support Division (NAIT) where various activities were performed, mainly focused on monitoring regional and sub-regional tourist activities, as well as on the development of the Center Sustainable Tourism Observatory. The events, that take place in the Central Region of Portugal, are the focus of this research, constituting one of the most important sectors of global tourism and, according to the literature, capable of generating impressive impacts, at an economic, social, cultural, and environmental level. Nonetheless, the events sector in the last two years (2020 and 2021) went through a very difficult phase due to the outbreak of the COVID-19 disease, declared as a pandemic. The objective of the study is to understand the importance of events in the Central Region of Portugal and to understand the impact of the pandemic on events. In general, before the outbreak of the pandemic, the data demonstrate that events can be of enormous importance for a touristic destination, as they prove to be a good strategy to circumvent the seasonality period of a destination and have the ability to attract a large number of visitors, a reality that can be seen in the number of overnight stays in touristic accommodation and in the increase in purchases of local services. As an example, in 2017 the central region had the highest occupancy rate to date, around 34.3% (INE, 2018), due to the visit of Pope Francis to FƔtima. From the moment the effects of the pandemic and the associated movement restrictions were felt, the impact on this sector was extremely negative, as most events were cancelled, but it is worth mentioning the redefinition of some events that adopted new methods to present themselves, namely through online exhibitions.
ABSTRACT: This Research reflects the curricular internship that was held at the Regional Tourism Authority of the Center of Portugal (ERTCP). The internship took place for six months starting on November 2, 2021, and ending on April 29, 2022, at the Tourism Investment Support Division (NAIT) where various activities were performed, mainly focused on monitoring regional and sub-regional tourist activities, as well as on the development of the Center Sustainable Tourism Observatory. The events, that take place in the Central Region of Portugal, are the focus of this research, constituting one of the most important sectors of global tourism and, according to the literature, capable of generating impressive impacts, at an economic, social, cultural, and environmental level. Nonetheless, the events sector in the last two years (2020 and 2021) went through a very difficult phase due to the outbreak of the COVID-19 disease, declared as a pandemic. The objective of the study is to understand the importance of events in the Central Region of Portugal and to understand the impact of the pandemic on events. In general, before the outbreak of the pandemic, the data demonstrate that events can be of enormous importance for a touristic destination, as they prove to be a good strategy to circumvent the seasonality period of a destination and have the ability to attract a large number of visitors, a reality that can be seen in the number of overnight stays in touristic accommodation and in the increase in purchases of local services. As an example, in 2017 the central region had the highest occupancy rate to date, around 34.3% (INE, 2018), due to the visit of Pope Francis to FƔtima. From the moment the effects of the pandemic and the associated movement restrictions were felt, the impact on this sector was extremely negative, as most events were cancelled, but it is worth mentioning the redefinition of some events that adopted new methods to present themselves, namely through online exhibitions.
Description
Keywords
Turismo de Eventos Eventos Centro de Portugal COVID-19 Turismo Centro de Portugal