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Authors
Advisor(s)
Abstract(s)
O presente projeto tem como objetivo analisar a comunicação digital de
grandes eventos desportivos Eventos Desportivos a nível mundial, fazendo uma
comparação com outros três eventos a nível nacional. Pretende-se sugerir um projeto
de comunicação, com indicação de um conjunto de indicadores a serem trabalhados
nos websites das organizações de eventos desportivos, bem como compreender de
que forma a comunicação digital é utilizada e como contribui para o melhoramento e
eficácia da organização dos mesmos.
Este projeto encontra-se dividido em cinco capítulos: introdução, revisão de
literatura, metodologia, análise de resultados e conclusão. No primeiro capítulo, na
introdução, é referida a pertinência do estudo, bem como o estado de arte do tema. O
segundo capítulo incide na abordagem dos principais conceitos teóricos em estudo, a
comunicação, a comunicação digital, os eventos desportivos e a organização dos
eventos desportivos. No terceiro capítulo, é proposta uma grelha de análise de
websites das organizações de eventos desportivos, construída com base no estado de
arte e na revisão de literatura. Neste capítulo, é, também, descrita a metodologia
utilizada no estudo empírico, os métodos de recolha e análise dos dados e a amostra
utilizada. No quarto capítulo são apresentados os dados dos resultados da aplicação da
grelha de análise proposta. O último capítulo visa apresentar as conclusões do estudo,
discutindo os resultados e apresentando sugestões de pesquisas futuras.
A análise dos dados mostra que houve uma evolução na disseminação dos
conteúdos nos websites das organizações de eventos desportivos. Os websites
analisados privilegiam disseminação de conteúdos informativos sobre os eventos
passados, presentes e futuros. Há, no entanto, conteúdos que faltam, designadamente
no que se refere à organização do evento.
Este estudo traz um contributo para a academia e para a comunicação digital
das entidades responsáveis pela organização de eventos desportivos.
This project aims to analyze the digital communication of major sporting events and sports events worldwide, making a comparison with three other events at national level. It is intended to suggest a communication project, indicating a set of indicators to be worked on the websites of sports event organizations, as well as to understand how digital communication is used and how it contributes to the improvement and effectiveness of the organization of the same. This project is divided into five chapters: introduction, literature review, methodology, results analysis and conclusion. In the first chapter, in the introduction, the pertinence of the study as well as the state of the art of the subject is mentioned. The second chapter focuses on the main theoretical concepts in study, communication, digital communication, sporting events and the organization of sporting events. In the third chapter, a web-based analysis grid of sports event organizations, based on state of the art and literature review, is proposed. In this chapter, it is also described the methodology used in the empirical study, the methods of data collection and analysis and the sample used. In the fourth chapter the data of the results of the application of the proposed analysis grid are presented. The last chapter aims to present the conclusions of the study, discussing the results and presenting suggestions for future research. The data analysis shows that there has been an evolution in the dissemination of content on the websites of sports event organizations. The analyzed websites favor the dissemination of informative contents about past, present and future events. There are, however, missing contents, namely with regard to the organization of the event. This study makes a contribution to the academy and to the digital communication of the entities responsible for the organization of sporting events.
This project aims to analyze the digital communication of major sporting events and sports events worldwide, making a comparison with three other events at national level. It is intended to suggest a communication project, indicating a set of indicators to be worked on the websites of sports event organizations, as well as to understand how digital communication is used and how it contributes to the improvement and effectiveness of the organization of the same. This project is divided into five chapters: introduction, literature review, methodology, results analysis and conclusion. In the first chapter, in the introduction, the pertinence of the study as well as the state of the art of the subject is mentioned. The second chapter focuses on the main theoretical concepts in study, communication, digital communication, sporting events and the organization of sporting events. In the third chapter, a web-based analysis grid of sports event organizations, based on state of the art and literature review, is proposed. In this chapter, it is also described the methodology used in the empirical study, the methods of data collection and analysis and the sample used. In the fourth chapter the data of the results of the application of the proposed analysis grid are presented. The last chapter aims to present the conclusions of the study, discussing the results and presenting suggestions for future research. The data analysis shows that there has been an evolution in the dissemination of content on the websites of sports event organizations. The analyzed websites favor the dissemination of informative contents about past, present and future events. There are, however, missing contents, namely with regard to the organization of the event. This study makes a contribution to the academy and to the digital communication of the entities responsible for the organization of sporting events.
Description
Keywords
Comunicação Comunicação Digital Desporto Organização de Eventos e Eventos Desportivos Communication Digital Communication Sport Organization of Events and Sports Events