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Advisor(s)
Abstract(s)
The aim of this article is to reflect on several tourist research experiences carried out in an interdisciplinary context by teachers and students within the scope of the Tourist course.
This experience consisted in conceiving historical and cultural itineraries. The aim of these itineraries is to recuperate the heritage sites for locals and potential tourists, who are increasingly interested in knowing the local way of life based on their own self-interpretation.
The planning of the itineraries should be a means to promote the journey and return of the visitor, helping to guarantee a more complete, innovative and motivating experience. After working on organizing historic-heritage information on a particular area/site, its presentation should be attractive: the art of revealing the meanings of the cultural heritage and the culture to a public making use of their leisure time.
Description
Keywords
Heritage management itineraries teaching strategies marketing
Citation
Publisher
Green Lines Institute