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ESTGV - DG - Documentos de congressos (comunicações, posters, actas)

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Browsing ESTGV - DG - Documentos de congressos (comunicações, posters, actas) by Author "Antunes, Angela"

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  • Intentions to use a Pilgrimage App: Which Features Really Matter?
    Publication . Antunes, Angela; Amaro, Suzanne
    Although there are several studies focusing on the use of mobile devices by tourists, there is limited research regarding the use of new technologies by pilgrims, frequently recognized as religious tourists. The features provided by travel apps could be particularly useful for pilgrims along their pilgrimage, providing them with information such as the best route to take or a place to stay. Therefore, the main aim of this study is to examine which features pilgrims most value in a pilgrimage app and to determine which ones influence pilgrims’ intention to use a pilgrimage app. The study employed a qualitative and qualitative approach to understand pilgrims’ needs during their journey and their use of new technologies. First, 11 in-depth interviews were conducted to collect information regarding pilgrims’ use of smartphones and their needs while conducting a pilgrimage on the Camino de Santiago. An online questionnaire was than designed in which respondents were asked to rate the importance of 24 possible features for a pilgrimage mobile app. A total of 1,140 valid responses were obtained. A factor analysis was conducted and several dimensions of app features were identified. A multiple linear regression was than conducted to evaluate if these dimensions could predict pilgrims intentions to use a pilgrimage app. The findings of the study will be useful for pilgrim app developers, in particular for the Camino de Santiago, to design apps adapted to the pilgrim’s needs and to develop strategies to encourage pilgrims to use the app.
    2016-06Conference object Open access Show more