Browsing by Author "Herstein, Ram"
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- The influence of motivations in tourists’ involvementPublication . Seabra, Cláudia; Silva, Carla; Abrantes, José Luís; Vicente, Margarida; Herstein, RamOne of the main aspects in the consumer behaviour is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists’ involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centres on the implications of this model to theory and management specifically to the development of tourism and services strategies.
- WOM antecedents in backpacker travelersPublication . Alves, Sandra; Abrantes, José Luís; Antunes, Maria José; Seabra, Cláudia; Herstein, RamThis study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.