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- Crisis Communication in the digital age: bridging classic approaches with modern toolsPublication . Matias, Ana; Turk, Ezel; Lopes, AnaIntroduction: In the contemporary era, technological advancements and transformations in communication practices demand enhanced organizational communication strategies. Public entities must protect their reputations and engage stakeholders effectively, leveraging new media to address crises and mitigate negative impacts. Crises - inherent to human activity -, are projected to rise in the next years, necessitating robust crisis communication frameworks for risk identification, prevention, and response; this way, strategies should include stakeholder engagement, media interaction, and transparent messaging. This research explores best practices in crisis communication, proposing coding categorization to bridge theoretical and practical approaches for effective crisis management in a digital context. Objectives 1. To analyze best practices in crisis communication by exploring theoretical and practical frameworks, emphasizing effective messaging strategies and stakeholder engagement during different stages of a crisis. 2. To investigate the role of digital and social media platforms in modern crisis communication, assessing their opportunities for real-time engagement and challenges related to misinformation and swift information dissemination. 3. To propose a coding categorization framework for future empirical studies, aiming to enhance the adaptation of crisis management strategies in diverse organizational contexts and unfavorable digital environments. Methodology A qualitative methodology was employed, combining theoretical and methodological elements. The approach included a literature review to identify knowledge gaps, a documentary analysis of scientific materials to extract relevant criteria, and the development of a theoretical model for content categorization. The proposed framework was validated against existing theories, ensuring coherence and adaptation to the digital context. Results Effective crisis communication requires a combination of offline and online tools to ensure a coordinated response and maintain trust. A Crisis Management Plan provides a strategic framework, outlining roles, responsibilities, and operational strategies, while a Crisis Communication Plan focuses on real-time information flow and engagement with stakeholders, media, and the public. Forming a crisis team, assigning spokespersons, and utilizing tools such as messaging templates, press releases, email communication, and official websites are essential components of effective crisis communication. Digital platforms, especially social media, play a crucial role in crisis communication by enabling real-time, two-way interactions and addressing misinformation promptly. Platforms like X (formerly Twitter), Instagram, and YouTube allow organizations to disseminate updates, engage with stakeholders, and foster community resilience. Social media tools and analytics, such as Google Analytics, Facebook Insights, and Twitter Analytics, as well as social listening tools like Brandwatch, Hootsuite, and Mention help track the crisis's impact and refine strategies in real time, ensuring a transparent and reliable approach to crisis management. Strategies for apologies, transparency, image repair, or corrective action can be adapted to social media. Regarding response strategies discussed in the literature (Benoit, 2015; Coombs, 2007, 2017; Liu et. al., 2011; Jin, Pang, & Cameron, 2012), a systematic coding framework can be used to categorize social media crisis content by message type, tone, audience, and engagement, helping organizations optimize their strategies and evaluate effectiveness Conclusions Crisis communication is a cornerstone of organizational resilience, requiring strategic preparation, response, and post-crisis evaluation. Preparation involves proactive measures like risk assessments, communication planning, and team training to enhance readiness and mitigate risks; in crises, transparency, timeliness, and consistent messaging are vital to counter misinformation and maintain credibility. Social media platforms, such as X and YouTube, enable real-time engagement and broad reach but also present challenges like misinformation. Digital tools, including analytics and monitoring software, help refine messaging and target stakeholders more effectively. This research introduces a coding framework to analyze communication strategies by categorizing message types, tones, and audience engagement. Combining traditional and digital approaches fosters trust, supports recovery, and strengthens organizational resilience in today’s complex global environment.
- Como promover o sucesso escolar através da aprendizagem das literacias múltiplasPublication . Araújo, Catarina LianeAs literacias múltiplas assumem um papel crescem na atualidade, sendo fundamental aumentar os conhecimentos e compreensão face às literacias linear e multimodal. Perceber as suas implicações, potencialidades, fragilidades/constrangimentos/perigos e formas de utilização associadas retratam formas de ação, expressão e compreensão atuais das crianças, jovens e adultos. Nesse sentido iremos contextualizar as diferenças evolutivas dos processos das literacias e explorar e sua importância em diversos formatos, mas também na pertinência de uma abordagem trans e interdisciplinar entre literacias (ex. literacia financeira, literacia para os media, literacia para a sexualidade, literacia matemática, etc.) com vista a permitir que as aprendizagens possam ser contextualizadas, significativas e próximas da realidade [que não é estanque e multipartida]. Concluindo, apresentaremos exemplos de trabalhos práticos, de operacionalização de ideias e teorias defendidas nos contextos nacionais e internacionais baseados em evidências científicas, desenvolvidos por alun@s de diversos níveis de escolaridade ao longo das últimas décadas em Portugal.