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- Motivation and involvement in international tourismPublication . Seabra, Cláudia; Vicente, Margarida; Silva, Carla; Abrantes, José LuísUsing a sample of international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with tourist involvement. One of the main aspects in the consumer behavior and the decision processes’ understanding is the concept of involvement (Broderick & Mueller, 1999; Dimanche et al., 1993) because it influences the decision rules used by tourists to reach the final decision (Sirakaya & Woodside, 2005). An empirical study of 600 international tourists reveals that motivation to relax influences tourists’ involvement with the trip. A structural model reveals that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centers on the implications of this model to theory and managerial development of tourism and services strategies. Directions for future research are also presented.
- The influence of motivations in tourists’ involvementPublication . Seabra, Cláudia; Silva, Carla; Abrantes, José Luís; Vicente, Margarida; Herstein, RamOne of the main aspects in the consumer behaviour is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists’ involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centres on the implications of this model to theory and management specifically to the development of tourism and services strategies.
- Tourists of natural areas: Place-attachment and involvementPublication . Seabra, Cláudia; Silva, Carla; Abrantes, José Luís; Vicente, MargaridaTourism studies have experienced significant advances through the intersection of theories developed in several disciplines: Psychology, Sociology, Anthropology, Geography, Marketing, among others. This interconnection is visible in two concepts that have received increasing attention from researchers as they measure how tourists relate themselves with tourism products and with the destinations visited: Involvement from Marketing and Place Attachment from Environmental Psychology and Geography. The study presented here intends to contribute to a more depth study of the relationship between those two constructs, specifically in the natural areas’ context. The main objective is to create a scale to measure involvement of tourists with destinations both as products (involvement) and as places (place‐attachment). Insights from an empirical study of 615 natural areas’ tourists indicate that this multi‐ dimensional scale incorporates constructs from involvement and place‐attachment. Discussion centers on the implications of this scale for theory development and management decisions. Tourism firms may better understand the involvement of tourists with the buying decisions and also how they connect with the destinations they visit. Also, managers can understand the impact of these two types of linkages can have on tourists’ decision making, namely in what regards to natural areas. Directions for future research are also presented.
- Travel content creation: The influence of travelers’ innovativeness, involvement and use of social mediaPublication . Ribeiro, Henrique; Amaro, Suzanne; Seabra, Cláudia; Abrantes, José LuísPurpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales. Design/methodology/approach – An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were based on a convenience sample containing only the Portuguese population. Therefore, generalization of the results should be made with caution. The replication of this study in other countries would be desirable. Second, the study used a quantitative approach to examine the effect of personal characteristics on travel content creation. A research using also a qualitative approach could shed new light on the understanding of the research hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-related organizations, as they can adapt their marketing strategies to the type of travelers that are more likely to write about the travel services that they offer online. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristics of travelers that create content online. The intention of this study is to help close this gap, providing useful insights with respect to this matter.