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Authors
Advisor(s)
Abstract(s)
The main goal of this investigation is to
demonstrate the main effects of trust, commitment and
customer satisfaction on loyalty with a sample of customers
from the distribution sector in Portugal. The results showed
that trust has a positive and direct effect on commitment, also
trust has a positive and direct effect on satisfaction,
commitment has a positive and direct effect on loyalty and
satisfaction has a positive and direct effect on loyalty, thus it´s
important for this companies the improvement of responsibility,
development of team skills, empowering employees and the
company in a sense to fulfill commitments and performing the
co-creation of value.
Description
Keywords
Loyalty trust commitment satisfaction
Citation
Publisher
Journal of Economics Business and Mangement