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Sistemas Integrados para Gestão de Fornecedores e Produtos: Implementação, Análise de Mercado e Padronização na FLAMA
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| 1.56 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório visa descrever as atividades desenvolvidas no âmbito do estágio
curricular realizado na FLAMA S.A., no contexto do Mestrado em Marketing da Escola
Superior de Tecnologia e Gestão do Instituto Politécnico de Viseu.
A escolha deste estágio surgiu da oportunidade de aplicar, em contexto real, os
conhecimentos adquiridos ao longo do percurso académico, auxiliada pelo interesse
pessoal em pequenos eletrodomésticos. Este estágio foi encarado como uma oportunidade
para a resolução de desafios concretos da empresa com soluções a visar os melhores
resultados.
Durante o período do estágio, foram criados e implementados sistemas de gestão e
avaliação de fornecedores com recurso a bases de dados desenvolvidas em Microsoft
Lists, complementadas por formulários específicos para recolha de dados dos
fornecedores. A informação obtida permitiu criar ratings e rankings de fornecedores,
facilitando assim a tomada de decisão estratégica no processo de sourcing.
Foram também realizados, paralelamente, estudos de mercado e análises com recurso ao
IBM SPSS, com o objetivo de identificar as principais características diferenciadoras dos
produtos mais vendidos em várias categorias. Foi também desenvolvido um ficheiro PIM
(Product Information Management) completo com informação estruturada e normalizada
para cada produto FLAMA. Foram também desenvolvidas matrizes técnicas de produto,
assim como fichas de comparação e standards de testes para mais de 35 famílias e
subfamílias de produtos.
Este estágio permitiu obter uma experiência profundamente enriquecedora, consolidar
competências técnicas e estratégicas, e uma visão mais clara sobre o funcionamento e as
exigências do setor de pequenos eletrodomésticos.
The purpose of this report is to describe the activities carried out as part of the internship at FLAMA S.A., as part of the Master's Degree in Marketing at the School of Technology and Management of the Polytechnic Institute of Viseu. The choice of this internship arose from the opportunity to apply, in a real-life context, the knowledge acquired during my academic career, aided by my personal interest in small household appliances. This internship was seen as an opportunity to solve concrete company challenges with solutions aimed at achieving the best results. During the internship, supplier management and evaluation systems were created and implemented using databases developed in Microsoft Lists, complemented by specific forms for collecting supplier data. The information obtained made it possible to create ratings and rankings of suppliers, thus facilitating strategic decision-making in the sourcing process. In parallel, market studies and analyses were also carried out using IBM SPSS, with the aim of identifying the main differentiating characteristics of the best-selling products in various categories. A complete PIM (Product Information Management) file was also developed with structured and standardized information for each FLAMA product. Technical product matrices were also developed, as well as comparison sheets and test standards for more than 35 product families and sub-families. This internship allowed me to gain a deeply enriching experience, consolidate technical and strategic skills, and gain a clearer insight into the workings and requirements of the small domestic appliances sector.
The purpose of this report is to describe the activities carried out as part of the internship at FLAMA S.A., as part of the Master's Degree in Marketing at the School of Technology and Management of the Polytechnic Institute of Viseu. The choice of this internship arose from the opportunity to apply, in a real-life context, the knowledge acquired during my academic career, aided by my personal interest in small household appliances. This internship was seen as an opportunity to solve concrete company challenges with solutions aimed at achieving the best results. During the internship, supplier management and evaluation systems were created and implemented using databases developed in Microsoft Lists, complemented by specific forms for collecting supplier data. The information obtained made it possible to create ratings and rankings of suppliers, thus facilitating strategic decision-making in the sourcing process. In parallel, market studies and analyses were also carried out using IBM SPSS, with the aim of identifying the main differentiating characteristics of the best-selling products in various categories. A complete PIM (Product Information Management) file was also developed with structured and standardized information for each FLAMA product. Technical product matrices were also developed, as well as comparison sheets and test standards for more than 35 product families and sub-families. This internship allowed me to gain a deeply enriching experience, consolidate technical and strategic skills, and gain a clearer insight into the workings and requirements of the small domestic appliances sector.
Description
Keywords
Análise de Mercado Gestão de fornecedores PIM Padronização Supplier Management Market Analysis PIM Standards