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Authors
Abstract(s)
O Turismo Comunitário torna-se cada vez mais importante no sentido de compreender
que a existência da comunidade pode transformar as condições socioeconómicas e
políticas da mesma, e desta forma tornar-se num “nicho” de mercado para o setor do
turismo a nível global. A relação entre residentes e turistas é também abordada como
sendo uma relação com base numa troca de recursos e serviços entre indivíduos.
Para a concretização desta investigação, procedeu-se a uma profunda revisão de literatura
existente sobre as temáticas assentes na Sustentabilidade, Perceção de Risco, a pandemia
Covid-19, a Marca e Imagem de um destino turístico e a relação residentes/turista, de
modo a compreender a perceção que os residentes têm relativamente às motivações que
determinam a que os turistas escolham Murça como um destino a visitar e percecionar
ainda, os impactos da atividade turística no destino em estudo e na comunidade local.
O objetivo desta investigação assenta na análise da importância do Turismo Comunitário
em um cenário pós-pandemia Covid-19 para o desenvolvimento de território de baixa
densidade.
Realizou-se uma revisão de literatura que possibilitou compreender a base científica desta
investigação e a partir daí desenvolveu-se o inquérito por questionário aplicado aos
residentes do Concelho de Murça.
Os resultados dos inquéritos por questionário apontam que 201 indivíduos participaram
na investigação, no entanto somente 112 é que responderam de forma completa ao
inquérito por questionário, sendo por isso, este último número o considerado de
respondentes para a prossecução da investigação, obtendo-se a sua caracterização
sociodemográfica, a imagem cognitiva que estes têm sobre o destino turístico em análise,
bem como a imagem afetiva e espontânea do mesmo, os impactos que a atividade turística
tem sobre o destino e a comunidade local.
Por fim, através de uma análise fatorial a um conjunto de diversos itens relacionados com
a imagem do destino e os impactos do turismo, conclui-se que os residentes consideram
que a atividade turística é necessária para Murça, pois dá maior visibilidade ao concelho,
no entanto esta não é suficiente, causando pouca participação por parte da comunidade.
ABSTRACT: Community-based tourism becomes increasingly important in the sense of understanding that the existence of the community can transform its socio-economic and political conditions, and in this way become a niche market for the tourism sector at a global level. The relationship between residents and tourists is also approached as a relationship based on an exchange of resources and services between individuals. In order to carry out this research, a thorough review of existing literature on the themes of Sustainability, Risk Perception, the Covid-19 pandemic, the Brand and Image of a tourist destination and the relationship between residents and tourists was conducted in order to understand the perceptions that residents have regarding the motivations that lead tourists to choose Murça as a destination to visit and also perceive the impacts of tourism activity on the destination under study and on the local community. The objective of this research is based on the analysis of the importance of communitybased tourism in a post-covid-19 pandemic scenario for the development of low density territory. A literature review was conducted that allowed understanding the scientific basis of this research and from there it was developed the questionnaire survey applied to residents of the Municipality of Murça. The results of the questionnaire survey indicate that two hundred and one individuals participated in the research, however only one hundred and twelve responded fully to the questionnaire survey, and therefore, the latter number is considered the respondents for further research, obtaining their socio-demographic characterization, the cognitive image they have about the tourist destination under analysis, as well as the affective and spontaneous image of it, the impacts that tourism activity has on the destination and the local community. Finally, through a factor analysis of a set of several items related to the image of the destination and the impacts of tourism, it is concluded that residents consider that tourism is necessary for Murça, as it gives greater visibility to the municipality, however this is not enough, causing little participation by the community.
ABSTRACT: Community-based tourism becomes increasingly important in the sense of understanding that the existence of the community can transform its socio-economic and political conditions, and in this way become a niche market for the tourism sector at a global level. The relationship between residents and tourists is also approached as a relationship based on an exchange of resources and services between individuals. In order to carry out this research, a thorough review of existing literature on the themes of Sustainability, Risk Perception, the Covid-19 pandemic, the Brand and Image of a tourist destination and the relationship between residents and tourists was conducted in order to understand the perceptions that residents have regarding the motivations that lead tourists to choose Murça as a destination to visit and also perceive the impacts of tourism activity on the destination under study and on the local community. The objective of this research is based on the analysis of the importance of communitybased tourism in a post-covid-19 pandemic scenario for the development of low density territory. A literature review was conducted that allowed understanding the scientific basis of this research and from there it was developed the questionnaire survey applied to residents of the Municipality of Murça. The results of the questionnaire survey indicate that two hundred and one individuals participated in the research, however only one hundred and twelve responded fully to the questionnaire survey, and therefore, the latter number is considered the respondents for further research, obtaining their socio-demographic characterization, the cognitive image they have about the tourist destination under analysis, as well as the affective and spontaneous image of it, the impacts that tourism activity has on the destination and the local community. Finally, through a factor analysis of a set of several items related to the image of the destination and the impacts of tourism, it is concluded that residents consider that tourism is necessary for Murça, as it gives greater visibility to the municipality, however this is not enough, causing little participation by the community.
Description
Keywords
Covid-19 Ecoturismo Imagem de Destino Marca de Destino Turismo Comunitário