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Authors
Advisor(s)
Abstract(s)
Consumers are now more aware of the interconnection between the concepts of enjoyable foods and
foods with beneficial health properties, so that the market of foods more linked to health promotion has greatly
expanded. In this work, the possible acceptance of the consumers towards innovative jams with the inclusion of
functional ingredients was evaluated. For that, a questionnaire study was carried out on a sample of 400
participants during the period from November to December 2016. The questionnaires were applied in the central
region of Portugal by direct interview after verbal informed consent and only to participants aged 18 years or
over. The results obtained showed that 80% of the participants enjoy jams, 76% of them produce them at home
and only 24% usually buy them. Most participants consume functional products (74%), and appreciate
differently the various possible ingredients added in the jams, recognizing as particularly important the
raspberry, strawberry, orange, pear, mango and honey, also recognizing as important the seeds (chia, poppy,
sesame). Regarding the introduction of the ingredients in jams, those that caused more strangeness, due to their
originality in this type of food, were acerola, goji berries or seeds. In conclusion, the study showed that selling
jams with functional ingredients may be a good strategy, but it is important to carry out sensory tests to verify
the acceptance of the products towards the type of ingredients used.
Description
Keywords
Jam Health Product development
Pedagogical Context
Citation
Guiné, R.P.F. (2018). Consumer Research on Innovative Jams Containing Ingredients with Potential Health Benefits. Journal of Scientific and Engineering Research, 5(5), 285-294. Acedido em http://jsaer.com/download/vol-5-iss-5-2018/JSAER2018-05-05-285-294.pdf.