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Abstract(s)
A Organização Mundial de Turismo (OMT), 1994 afirma que o turismo engloba as
atividades das pessoas que viajam e permanecem em lugares fora do seu ambiente usual
durante não mais do que um ano consecutivo por prazer, negócios ou outras finalidades.
Hoje, o turismo está firmemente estabelecido na Agenda 2030 das Nações Unidas para o
Desenvolvimento Sustentável, como um motor para o avanço da prosperidade,
protegendo o planeta e lançando as bases para a paz e o entendimento entre os povos
(Nações Unidas [NU], 2020).
A pandemia do novo Coronavírus (COVID-19) causou, em geral, um impacto negativo
na economia e na sociedade, mas, por outro lado, levou a um aumento da procura por
espaços na natureza, no campo, nas aldeias e nas zonas interiores do país. A OMT (2020)
reconhece que no atual contexto se vê uma clara aposta no mercado doméstico e um
aumento da procura por espaços naturais e abertos e ainda que esta é uma tendência que
parece vir para ficar.
Para o Turismo de Portugal (TP), 2020 a Sustentabilidade no Turismo, é um caminho
incontornável e assumido com crescente consciência pelos agentes do setor, à escala
mundial. Significando, portanto, que deverá ter em conta as necessidades dos visitantes,
do setor e das comunidades, bem como os seus impactos ambientais, económicos e sociais
no presente e no futuro.
De acordo com a Sociedade Internacional de Ecoturismo (2015), Ecoturismo é definido
como o conjunto de atividades responsáveis realizadas em áreas naturais, que preservem
o meio ambiente, sustentem o bem-estar da população local e envolvam interpretação e
educação. Pelo que, tendo em vista esse propósito, a educação deve incluir funcionários
e hóspedes.
É, portanto, neste contexto que surge o presente trabalho, propondo compatibilizar a
necessidade de realização do presente documento, decorrente da realização do próprio
curso de Mestrado em Gestão Turística, com o desenvolvimento de um plano de estudo
para a viabilidade de um negócio de alojamento em contexto de ecoturismo, baseado em
laços e raízes familiares.
ABSTRACT: The World Tourism Organization (WTO), 1994 states that tourism encompasses the activities of people who travel to and stay in places outside their usual environment for not more than one consecutive year for pleasure, business or other purposes. Today, tourism is firmly established in the United Nations 2030 Agenda for Sustainable Development as an engine for advancing prosperity, protecting the planet and laying the foundations for peace and understanding among peoples (United Nations [UN], 2020). The pandemic of the new Coronavirus (COVID-19) caused, in general, a negative impact on the economy and society, but, on the other hand, it led to an increase in the demand for spaces in nature, in the countryside, in villages and in inland areas from the country. The WTO (2020) recognizes that in the current context there is a clear focus on the domestic market and an increase in demand for natural and open spaces and that this is a trend that seems to be here to stay. For Turismo de Portugal (TP), 2020 Sustainability in Tourism is an unavoidable path and assumed with growing awareness by agents in the sector, worldwide. Meaning, therefore, that it should take into account the needs of visitors, the sector and communities, as well as their environmental, economic and social impacts in the present and in the future. According to the International Ecotourism Society (2015), Ecotourism is defined as the set of responsible activities carried out in natural areas, which preserve the environment, sustain the well-being of the local population and involve interpretation and education. Therefore, in view of this purpose, education must include employees and guests. It is, therefore, in this context that the present work appears, proposing to reconcile the need to carry out this document, arising from the realization of the Master's course in Tourism Management, with the development of a study plan for the viability of an accommodation business in the context of ecotourism, based on family ties and roots.
ABSTRACT: The World Tourism Organization (WTO), 1994 states that tourism encompasses the activities of people who travel to and stay in places outside their usual environment for not more than one consecutive year for pleasure, business or other purposes. Today, tourism is firmly established in the United Nations 2030 Agenda for Sustainable Development as an engine for advancing prosperity, protecting the planet and laying the foundations for peace and understanding among peoples (United Nations [UN], 2020). The pandemic of the new Coronavirus (COVID-19) caused, in general, a negative impact on the economy and society, but, on the other hand, it led to an increase in the demand for spaces in nature, in the countryside, in villages and in inland areas from the country. The WTO (2020) recognizes that in the current context there is a clear focus on the domestic market and an increase in demand for natural and open spaces and that this is a trend that seems to be here to stay. For Turismo de Portugal (TP), 2020 Sustainability in Tourism is an unavoidable path and assumed with growing awareness by agents in the sector, worldwide. Meaning, therefore, that it should take into account the needs of visitors, the sector and communities, as well as their environmental, economic and social impacts in the present and in the future. According to the International Ecotourism Society (2015), Ecotourism is defined as the set of responsible activities carried out in natural areas, which preserve the environment, sustain the well-being of the local population and involve interpretation and education. Therefore, in view of this purpose, education must include employees and guests. It is, therefore, in this context that the present work appears, proposing to reconcile the need to carry out this document, arising from the realization of the Master's course in Tourism Management, with the development of a study plan for the viability of an accommodation business in the context of ecotourism, based on family ties and roots.
Description
Keywords
Ecoturismo Sustentabilidade Mangualde A Tapada do Mata Lobos