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Abstract(s)
O Centro é uma região com um enorme potencial turístico, estando cada vez mais associada a projetos de desenvolvimento sustentável no Turismo em Espaço Rural (Gomes, 2015). O Turismo em Espaço Rural (TER) tem recebido mais atenção de pesquisadores, políticos e gerentes, associado ao reconhecimento da "crise rural" e ao desejo de resolvê-la (Kastenholz, 2013), sendo uma estratégia de desenvolvimento importante para algumas áreas rurais. O TER pode ser visto não só como uma alternativa turística, mas também como um fator importante para o desenvolvimento económico do meio rural. Irá, também, permitir ao turista o desenvolvimento da sua cultura pessoal e ter a oportunidade de adquirir novas experiências e conhecimentos. Os estudos realizados até à data têm-se centrado, essencialmente, nas motivações dos frequentadores das unidades TER sem analisar os motivos dos não frequentadores. O objetivo deste trabalho é perceber quais as principais desmotivações/ constrangimentos que levam o turista a não procurar o produto TER, na região Centro de Portugal. Para alcançar este objetivo, metodologicamente, recorreu-se a uma revisão de literatura dos conceitos associados ao TER, tais como o enquadramento histórico, o conceito e os principais objetivos da modalidade, o perfil do turista de TER, bem como as suas motivações e constrangimentos para a prática do mesmo e uma análise estatística a nível nacional e uma análise da região Centro. Posteriormente, procedeu-se a entrevistas a proprietários de alojamentos da modalidade TER e aplicaram-se 507 inquéritos por questionário, em que 150 foram inquiridos pessoalmente e os restantes através de um inquérito online, tentando abranger a região Centro, para recolha de informação e dados, aplicados entre os meses de julho e outubro de 2019. Os resultados permitem concluir que os constrangimentos mais significativos para a prática de TER, incidiram na preferência por outro tipo de turismo, a falta de gosto pelo campo e pela natureza, unidades de alojamento TER localizadas em territórios despovoados e com grande envelhecimento da população e, ainda, existência de poucas atividades complementares (equipamentos desportivos, animação, entre outros). Por outro lado, quanto às principais motivações, observou-se que os turistas de TER valorizam, principalmente, a fuga à vida citadina, o contacto com a natureza, o refúgio da vida quotidiana, o relaxamento físico e mental e a boa hospitalidade e receção nos estabelecimentos.
ABSTRACT: The Center is a region with enormous tourism potential, becoming increasingly associated with sustainable development projects in Rural Tourism (Gomes, 2015). Rural Tourism (TER) has received more attention from researchers, politicians and managers, associated with the recognition of the "rural crisis" and the desire to solve it (Kastenholz, 2013) being an important development strategy for some rural areas. The TER can be seen not only as a tourist alternative, but also as an important factor for the economic development of rural areas. It will also allow tourists to develop their personal culture and can acquire new experiences and knowledge. The studies conducted to date have focused essentially on the motivations of TER unit users without analyzing the reasons for non-users. The aim of this paper is to understand which are the main demotivations / constraints that lead the tourist not to look for the TER product in the Central Portugal Region. To achieve this objective, methodologically, a literature review of the concepts associated with TER was used, such as the historical background, concept and the main objectives of the modality, the profile of the TER tourist, as well as their motivations and constraints for the practice of the TER and a statistical analysis at national level and an analysis of the Centro Region. Subsequently, interviews were conducted with owners of accommodation of the TER modality and 507 surveys were applied by questionnaire., in which 150 were surveyed in person and the rest through an online survey, trying to cover the Central Region, to collect information and data, applied between the months of July and October 2019. The results allow us to conclude that the most significant constraints for the practice of TER, focused on the preference for another type of tourism, lack of taste for the countryside and nature, TER accommodation units located in territories that are depopulated and with great aging populations, and, scarce of complementary activities (sports equipment, animation, among others). On the other hand, regarding the main motivations, it was observed that TER tourists value, mainly, the escape from city life, contact with nature, the refuge of everyday life, physical and mental relaxation and good hospitality and reception in establishments.
ABSTRACT: The Center is a region with enormous tourism potential, becoming increasingly associated with sustainable development projects in Rural Tourism (Gomes, 2015). Rural Tourism (TER) has received more attention from researchers, politicians and managers, associated with the recognition of the "rural crisis" and the desire to solve it (Kastenholz, 2013) being an important development strategy for some rural areas. The TER can be seen not only as a tourist alternative, but also as an important factor for the economic development of rural areas. It will also allow tourists to develop their personal culture and can acquire new experiences and knowledge. The studies conducted to date have focused essentially on the motivations of TER unit users without analyzing the reasons for non-users. The aim of this paper is to understand which are the main demotivations / constraints that lead the tourist not to look for the TER product in the Central Portugal Region. To achieve this objective, methodologically, a literature review of the concepts associated with TER was used, such as the historical background, concept and the main objectives of the modality, the profile of the TER tourist, as well as their motivations and constraints for the practice of the TER and a statistical analysis at national level and an analysis of the Centro Region. Subsequently, interviews were conducted with owners of accommodation of the TER modality and 507 surveys were applied by questionnaire., in which 150 were surveyed in person and the rest through an online survey, trying to cover the Central Region, to collect information and data, applied between the months of July and October 2019. The results allow us to conclude that the most significant constraints for the practice of TER, focused on the preference for another type of tourism, lack of taste for the countryside and nature, TER accommodation units located in territories that are depopulated and with great aging populations, and, scarce of complementary activities (sports equipment, animation, among others). On the other hand, regarding the main motivations, it was observed that TER tourists value, mainly, the escape from city life, contact with nature, the refuge of everyday life, physical and mental relaxation and good hospitality and reception in establishments.
Description
Keywords
Turismo em Espaço Rural Meio Rural Motivações Constrangimentos Região Centro