Publication
Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
| dc.contributor.author | Ferreira, Bruno | |
| dc.contributor.author | Capelli, Sonia | |
| dc.contributor.author | Trendel, Olivier | |
| dc.date.accessioned | 2016-02-19T10:04:39Z | |
| dc.date.available | 2016-02-19T10:04:39Z | |
| dc.date.issued | 2016 | |
| dc.description | Copyright Holder: Academy of Marketing Science | pt_PT |
| dc.description.abstract | This study analyses the effectiveness of textured packaging and the moderating roles of tactile stimulation and an individual level variable, the NFT instrumental dimension. We show that touching a first product can fulfill the need for touch and potentially decrease or suppress the visual effect of texture of subsequent products. | pt_PT |
| dc.identifier.citation | Ferreira, B., Capelli, S., & Trendel, O. (2016). Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation. In C. Campbell & J. J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (pp. 553-553). Cham: Springer International Publishing. | pt_PT |
| dc.identifier.doi | 10.1007/978-3-319-24184-5_139 | pt_PT |
| dc.identifier.isbn | 978-3-319-24184-5 | |
| dc.identifier.uri | http://hdl.handle.net/10400.19/3078 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Springer International Publishing | pt_PT |
| dc.relation.publisherversion | http://link.springer.com/chapter/10.1007%2F978-3-319-24184-5_139 | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | Packaging | pt_PT |
| dc.subject | Texture | pt_PT |
| dc.subject | Need For Touch | pt_PT |
| dc.subject | Tactile priming | pt_PT |
| dc.subject | Touch | pt_PT |
| dc.title | Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Cham | pt_PT |
| oaire.citation.endPage | 553 | pt_PT |
| oaire.citation.startPage | 553 | pt_PT |
| oaire.citation.title | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress | pt_PT |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |