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WOM antecedents of city residents: differences between men and women

2023-05Periodical Restricted access
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dc.contributor.authorSantos, Sara
dc.contributor.authorSanto, Pedro Espírito
dc.contributor.authorAugusto, Luísa
dc.date.accessioned2024-03-08T08:54:15Z
dc.date.available2024-03-08T08:54:15Z
dc.date.issued2023-05
dc.date.updated2024-03-07T21:20:55Z
dc.description.abstractThe impact of the COVID-19 pandemic on tourism has reduced the flow of visitors to cities, paralyzing what was a growing sector in recent years. Currently, cities urgently need to attract tourists to their territories. In this dissemination of cities, the role of citizens residing in cities cannot be neglected since, through their word of mouth (WOM), they promote their cities' experiences, infrastructure, and atmosphere. However, the WOM of cities differs between men and women. In this context, our study aimed to explore the factors that influence WOM by men and women residing in cities, identifying that infrastructure, atmosphere, and perceived psychological well-being play an essential role in this influence. Thus, this cross-sectional study obtained data through a questionnaire that resulted in a sample consisting of 428 individuals. The hypothesis test was carried out using SMART PLS software and identified that infrastructure, atmosphere, and perceived psychological well-being positively influence citizens' WOM. In this context, our research contributes to those responsible for cities to develop actions, with their citizens, with the aim of disseminating their heritage and encouraging tourists to visit the territories through them.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doidoi.org/10.34624/ijmis.v1i1.32362pt_PT
dc.identifier.slugcv-prod-3312692
dc.identifier.urihttp://hdl.handle.net/10400.19/8295
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectInfrastructurespt_PT
dc.subjectWellnesspt_PT
dc.subjectWord of Mouthpt_PT
dc.subjectResidentspt_PT
dc.subjectTourismpt_PT
dc.titleWOM antecedents of city residents: differences between men and womenpt_PT
dc.typeperiodical
dspace.entity.typePublication
oaire.citation.conferencePlacePortugalpt_PT
oaire.citation.endPage50pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage41pt_PT
oaire.citation.titleIJMIS_International Journal of Marketing, Innovation and Strategypt_PT
oaire.citation.volume1pt_PT
person.familyNameSantos
person.familyNameAugusto
person.givenNameSara
person.givenNameLuísa
person.identifier.ciencia-idBF1C-855D-D6E7
person.identifier.ciencia-id8115-8053-06FA
person.identifier.orcid0000-0002-3581-6478
person.identifier.orcid0000-0001-9117-4775
rcaap.cv.cienciaid8115-8053-06FA | Luísa Augusto
rcaap.rightsclosedAccesspt_PT
rcaap.typecontributionToPeriodicalpt_PT
relation.isAuthorOfPublication28135b98-2988-4645-be18-17209bd8ef98
relation.isAuthorOfPublicationbbf46095-efc1-488f-af7d-4fc6c4c1633b
relation.isAuthorOfPublication.latestForDiscovery28135b98-2988-4645-be18-17209bd8ef98

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