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Authors
Abstract(s)
O Dark Tourism é entendido como o tipo de turismo relacionado com morte, desastres,
violência, sofrimento e o macabro (Stone, 2006) e é um tipo de turismo que data à
Antiguidade. De facto, há muito que as pessoas são atraídas por estes tipos de lugares,
conhecidos como lugares negros, que estão presentes em quase todo o mundo (Sharpley,
2009; Sharpley & Stone, 2009).
É um dos tipos de turismo mais procurados hoje em dia quando se trata de viver
experiências turísticas únicas e autênticas. Apesar desta atratividade e,
consequentemente, de um crescente interesse académico e científico pelo tema (Ilieve,
2020; Wang, Shen, Zheng, Wu & Cao, 2020), há ainda poucos estudos que relacionem o
Dark Tourism com as experiências turísticas vividas em destinos dark (Martini & Buda,
2020) e quase nenhum que se foque especificamente na pré-experiência promovida por
estes mesmos destinos.
Assim, o presente estudo visa, utilizando uma metodologia qualitativa, analisar as
dimensões da pré-experiência turística promovida oficialmente por destinos turísticos
dark, especificamente Auschwitz, Castelo de Bran, Catacumbas de Palermo, Ground Zero
e Robben Island, com base no modelo de cinco dimensões de experiência apresentado por
Schmitt (1999).
Os resultados apontam para uma pré-experiência turística multidimensional, de acordo
com o tipo de destinos turísticos dark analisados. Pode observar-se que nestes locais
escuros, a dimensão mais presente quando falamos da pré-experiência obtida através dos
websites é Sense, ou seja, a que apela às emoções. Mais detalhadamente, é possível
observar que diferentes sentimentos e emoções são desencadeados em função da tipologia
do sítio escuro a ser analisado.
O trabalho também apresenta as implicações dos resultados, as limitações do estudo e
desenha algumas linhas de investigação para o futuro.
ABSTRACT: Dark Tourism is understood as the type of tourism related to death, disasters, violence, suffering, and the macabre (Stone, 2006) and it is a type of tourism that dates to ancient times. Indeed, people have long been drawn to these types of places, known as dark places, which are present almost everywhere in the world (Sharpley, 2009; Sharpley & Stone, 2009). It is one of the most sought-after types of tourism today when it comes to living unique and authentic tourist experiences. Despite this attractiveness and, consequently, a growing academic and scientific interest in the topic (Ilieve, 2020; Wang, Shen, Zheng, Wu & Cao, 2020), there are still few studies that relate Dark Tourism to the tourist experiences lived in Dark destinations (Martini & Buda, 2020) and almost none that focus specifically on the pre-experience promoted by these same destinations. Thus, the present study aims, using a qualitative methodology, to analyze the dimensions of the tourist pre-experience officially promoted by dark tourist destinations, specifically Auschwitz, Bran Castle, Palermo Catacombs, Ground Zero and Robben Island, based on the model of five dimensions of experience presented by Schmitt (1999). The results point to a multidimensional tourist pre-experience, according to the type of dark destinations analyzed. It can be observed that in these dark places, the most present dimension when we talk about the pre-experience obtained through the websites is Sense, that is, the one that appeals to emotions. In more detail it can be seen that different feelings and emotions are triggered depending on the typology of the dark site being analyzed. The paper also presents the implications of the findings, the limitations of the study and draws some lines of research for the future.
ABSTRACT: Dark Tourism is understood as the type of tourism related to death, disasters, violence, suffering, and the macabre (Stone, 2006) and it is a type of tourism that dates to ancient times. Indeed, people have long been drawn to these types of places, known as dark places, which are present almost everywhere in the world (Sharpley, 2009; Sharpley & Stone, 2009). It is one of the most sought-after types of tourism today when it comes to living unique and authentic tourist experiences. Despite this attractiveness and, consequently, a growing academic and scientific interest in the topic (Ilieve, 2020; Wang, Shen, Zheng, Wu & Cao, 2020), there are still few studies that relate Dark Tourism to the tourist experiences lived in Dark destinations (Martini & Buda, 2020) and almost none that focus specifically on the pre-experience promoted by these same destinations. Thus, the present study aims, using a qualitative methodology, to analyze the dimensions of the tourist pre-experience officially promoted by dark tourist destinations, specifically Auschwitz, Bran Castle, Palermo Catacombs, Ground Zero and Robben Island, based on the model of five dimensions of experience presented by Schmitt (1999). The results point to a multidimensional tourist pre-experience, according to the type of dark destinations analyzed. It can be observed that in these dark places, the most present dimension when we talk about the pre-experience obtained through the websites is Sense, that is, the one that appeals to emotions. In more detail it can be seen that different feelings and emotions are triggered depending on the typology of the dark site being analyzed. The paper also presents the implications of the findings, the limitations of the study and draws some lines of research for the future.
Description
Keywords
Dark Tourism Pré-Experiência Turística Imagem do Destino Comunicação Digital Análise de Conteúdo