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Advisor(s)
Abstract(s)
Este Plano Estratégico visa a criação de um Boutique Hotel – 1877 Estrela Palace, localizado
no centro da cidade de Aveiro e em processo de restauro desde o ano 2017. Abrirá ao público a
11 de abril de 2022. Este irá distinguir-se pela sua simbiose, que combina o estilo “La Belle
Époque” com o seu charme inerente e maximalista, onde cada suite/quarto retrata uma
personagem ou figura relevante da história da cidade de Aveiro. É, também, um projeto bastante
ambicioso, pois trata-se de um dos edifícios mais emblemáticos em Aveiro, o qual passará a contar
a história do edifício desde o século XVII. O meu cargo será de Assistente de Direção. O
desenvolvimento do Plano Estratégico para o 1877 Estrela Palace, passará por várias etapas,
primeiramente será identificado todo o processo e experiência de abertura do Boutique Hotel.
Mais concretamente, analisar todas as necessidades de abertura e descrever a génese do
funcionamento do Boutique Hotel. Este projeto visa, também, descrever as características do
cliente deste de produto, sendo que o Boutique Hotel oferece um serviço bastante específico,
existe uma necessidade redobrada em perceber as suas necessidades e características de forma a
definir previamente estratégias de Marketing adequadas. A experiência "on-the-job" será um
método para a aquisição de novos conhecimentos e desenvolvimento de competências,
complementando os já adquiridos em contexto académico.
ABSTRACT: This Strategic Plan aims to create a Boutique Hotel - 1877 Estrela Palace, located in the city center of Aveiro and under restoration process since the year 2017. It will open to the public on 11 April 2022. It is distinguished by its symbiosis, which combines the "La Belle Époque" style with its inherent and maximalist charm, where each suite/room portrays a character or relevant figure in the history of the city of Aveiro. It is also a very ambitious project since it is a very emblematic building in the center of Aveiro, which will tell the story of the building since the 17 th h century. The position I will occupy is of assistant director and during this internship in the Hotel 1877 Estrela Palace, it is intended to identify and describe the whole process and experience of the opening of the Hotel. Specifically, the aim is to analyse all the opening needs and describe the genesis of the Boutique Hotel operation. This project also aims to describe and analyse the customer of this type of product. As the Hotel offers a very specific service, there is a need to understand the customer's needs and characteristics in order to define adequate marketing strategies. The on-the-job experience will be a method for acquiring new knowledge and developing skills, complementing those already acquired in an academic context.
ABSTRACT: This Strategic Plan aims to create a Boutique Hotel - 1877 Estrela Palace, located in the city center of Aveiro and under restoration process since the year 2017. It will open to the public on 11 April 2022. It is distinguished by its symbiosis, which combines the "La Belle Époque" style with its inherent and maximalist charm, where each suite/room portrays a character or relevant figure in the history of the city of Aveiro. It is also a very ambitious project since it is a very emblematic building in the center of Aveiro, which will tell the story of the building since the 17 th h century. The position I will occupy is of assistant director and during this internship in the Hotel 1877 Estrela Palace, it is intended to identify and describe the whole process and experience of the opening of the Hotel. Specifically, the aim is to analyse all the opening needs and describe the genesis of the Boutique Hotel operation. This project also aims to describe and analyse the customer of this type of product. As the Hotel offers a very specific service, there is a need to understand the customer's needs and characteristics in order to define adequate marketing strategies. The on-the-job experience will be a method for acquiring new knowledge and developing skills, complementing those already acquired in an academic context.
Description
Keywords
Processo de Renovação História da cidade de Aveiro Experiência de Abertura Funcionamento do Boutique Hotel Estratégias de Marketing