| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 89.2 KB | Adobe PDF |
Advisor(s)
Abstract(s)
This paper presents the analysis of c
onsumer preferences for Electric Vehicles
(EVs), based on the choice within a defined set of vehicles: gasoline, diesel, hybrid, plug-
in hybrid or fully electric. The study
aims at understanding what the consumer
preferences for EVs in Portugal are. The analysis incorporated two methods, Multicriteria
Decision Analysis (MCDA) and Conjoint A
nalysis. A survey on stated preferences was
implemented in order to collect the informa
tion required to feed the two methods, from
252 consumers. The criteria selected to charac
terize each vehicle (purchase price, range,
fuel consumption and CO
2
emissions) were based on a previous survey. The results show
that consumers in general are not likely to
adopt EVs. Fuel consumption was considered
the most relevant criterion, overcoming th
e purchase price. Lastly, the existence of
privileges for EV owners is not valued as
a significant advantage
of purchasing an EV.
Description
Keywords
Electric vehicles Consumer preferences MCDA Conjoint Analysis