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Authors
Advisor(s)
Abstract(s)
ntrodução: O olivoturismo, um produto turístico desenvolvido em áreas rurais, pode constituir‐se como uma nova alavanca de
desenvolvimento de áreas oleícolas, induzindo o desenvolvimento da agricultura, gastronomia e cultura local.
Objetivo: Ciente desta importância, o objetivo deste trabalho é observar a oferta atual e o grau de desenvolvimento do produto
turístico em Portugal, um dos principais produtores de azeite a nível mundial.
Métodos: Numa primeira fase, observaram‐se as regiões de produtos de azeite certificado com Denominação de Origem Protegida
(DOP) no país, seguindo‐se uma pesquisa de dados (recursos) nos sites de todos os municípios das regiões DOP referidas. Numa
terceira fase, esta informação foi complementada com uma pesquisa no motor de busca Google sobre o olivoturismo nos referidos
concelhos.
Resultados: As experiências em unidades de alojamento e as feiras e eventos relacionados com a temática, são os recursos
turísticos mais utilizados para a promoção do produto turístico. Os resultados evidenciam igualmente que as seis regiões com
azeite DOP estão num processo de desenvolvimento distinto da atividade turística. A Região da Beira Interior, no Centro de
Portugal, é a região de Portugal onde o olivoturismo apresenta mais oferta turística, existindo aqui duas rotas de azeite que
percorrem quase toda a região.
Conclusão: Em Portugal o olivoturismo está num estado de desenvolvimento recente. Como um produto turístico rural que pode
promover o desenvolvimento rural, carece de uma maior atenção, articulação e divulgação por parte de entidades privadas e
públicas, a nível local e nacional.
Introduction: Olive oil tourism, a tourist product developed in rural areas, can be a new tool for the development of olive‐growing areas, inducing the development of agriculture, gastronomy and local culture. Objetive: Aware of this importance, the objective of this work is to observe the current offer and the degree of development of the tourist product in Portugal, one of the main olive oil producers in the world. Methods: In a first phase, the regions of olive oil products certified with Protected Designation of Origin (PDO) in the country were observed, followed by a search for data (resources) on the websites of all municipalities in the mentioned PDO regions. In a third phase, this information was complemented with a search on the Google search engine about olive tourism in the aforementioned municipalities. Results: Experiences in accommodation units and fairs and events related to the theme are the tourist resources most used to promote the tourist product The results also show that the six regions with PDO olive oil are in a development process distinct from tourist activity. The Beira Interior Region, in Central Portugal, is the region of Portugal where olive tourism offers the most tourism, and here there are two olive oil routes that run through almost the entire region. Conclusion: In Portugal, olive oil tourism is in a state of recent development. As a rural tourism product that can promote rural development, it requires greater attention, coordination and dissemination by private and public entities, at local and national levels.
Introduction: Olive oil tourism, a tourist product developed in rural areas, can be a new tool for the development of olive‐growing areas, inducing the development of agriculture, gastronomy and local culture. Objetive: Aware of this importance, the objective of this work is to observe the current offer and the degree of development of the tourist product in Portugal, one of the main olive oil producers in the world. Methods: In a first phase, the regions of olive oil products certified with Protected Designation of Origin (PDO) in the country were observed, followed by a search for data (resources) on the websites of all municipalities in the mentioned PDO regions. In a third phase, this information was complemented with a search on the Google search engine about olive tourism in the aforementioned municipalities. Results: Experiences in accommodation units and fairs and events related to the theme are the tourist resources most used to promote the tourist product The results also show that the six regions with PDO olive oil are in a development process distinct from tourist activity. The Beira Interior Region, in Central Portugal, is the region of Portugal where olive tourism offers the most tourism, and here there are two olive oil routes that run through almost the entire region. Conclusion: In Portugal, olive oil tourism is in a state of recent development. As a rural tourism product that can promote rural development, it requires greater attention, coordination and dissemination by private and public entities, at local and national levels.
Description
Keywords
Olivoturismo Portugal regiões com denominação de origem protegida oferta turística desenvolvimento rural Olivotourism regions with protected designation of origin supply rural development
Pedagogical Context
Citation
Pato, M.L. (2025). Olivoturismo em Portugal uma visão geral da oferta existente pelas principais regiões produtoras. Millenium - Journal of Education, Technologies, and Health, 2(ed. espec. nº18), e37825