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  • River Tourism in the Douro Region
    Publication . Pato, LĂșcia
    River Tourism presents itself as a recreational activity par excellence and as a new form of contact with heritage, history and culture, specially by observing the surrounding landscape (Prideaux, Timothy, & Cooper, 2009). It is the smallest boat speed, the feeling of tranquillity and the possibility to stop that make river tourism one of the ways to get to know the territories. The possibility to relive ancestral routes and activities should also be mentioned (Teles, 2012). In Portugal, one of the best examples of this type of tourism is presented in the Douro Region, by the river that gives it the same name (Douro), which is born in Spain and flows out to the sea of Oporto. Marked by a natural landscape and talents in cultural and historical terms, the Douro region was classified by Unesco as a World Heritage Site in 2001 as a living and evolving landscape, a remarkable testimony of cultural traditions, and practises and customs focused on viticulture (Aguiar, 2002). It is therefore not surprising that exists an increasingly high number of public and private initiatives for the development of the region. The region has been integrating global reference networks such as “National Geographic” and the “World Class Tourist Destination”, having also been considered the best river tourism destination in Europe (DouroValley, 2015). However, local people in the region have benefited very little with the existence of river tourism. Based on literature review and exploratory visits on the region, the aim of this study, therefore, is to explore a number of issues related to river tourism in Douro, raise awareness of the role that the Douro river plays in the development of the region and identify areas that require further research.
  • Food product development: whey cheese with pumpkin jam
    Publication . GuinĂ©, Raquel; Costa, Elisa; Santos, Sandra; Correia, Ana Cristina; Correia, Paula; Pato, LĂșcia
    In Portugal a popular desert is whey cheese with pumpkin jam. However, these two products are only sold separately. Having in mind that the production of a combination of these two would be potentially interesting for new food commercializing, studies were conducted on the development of this new food product. A sensorial evaluation and a consumer study were conducted to perceive how consumers accepted this new product. The sensorial evaluation consisted of a descriptive analysis, with a panel of 17 tasters. The parameters evaluated using five points hedonic scales were: homogeneity in colour, homogeneity of the product, milk aroma, intensity of aroma, intensity of taste, salty taste, milk taste, sweetness, consistency and presence of granules. The results of the classification given to the different parameters evaluated in the sensorial analysis showed that only the salty taste received a classification of 2 (in a scale of 1 to 4), whereas all the others had 4 or 5, indicating that the panellists appreciated the product. Regarding the consumer study, this was performed by applying questionnaires to 100 persons. The results showed that almost 60 % of the enquired referred liking whey cheese with pumpkin jam. As to the frequency of consumption, the majority does it monthly, but there is still a good deal of people who do it daily. From the results obtained, it can be inferred that this product can be a successful innovation in the Portuguese dairy industry.
  • Desenvolvimento rural e turismo: do tradicional Ă s ofertas inovadoras e sustentĂĄveis
    Publication . Pato, LĂșcia
    O turismo rural tem sido apontado como um dos setores que pode induzir o desenvolvimento das ĂĄreas rurais. Se em muitas situaçÔes os seus benefĂ­cios ficam aquĂ©m do que Ă© especulado, tambĂ©m Ă© verdade que no universo das ofertas existentes hĂĄ quem tente fazer “de tudo” com o objetivo de captar turistas e dinamizar a atividade. Um exemplo que elucida este propĂłsito estĂĄ localizado numa das comunidades perifĂ©ricas de Portugal – Leomil (concelho de Moimenta da Beira). A aposta na inovação e na sustentabilidade ambiental tem norteado a conduta do promotor da unidade de turismo rural.
  • Olive Oil Tourism: Innovative or Traditional Form of Rural Tourism?
    Publication . Pato, Maria LĂșcia
    Olive oil tourism is a unique and rapidly growing segment of agritourism, particularly popular in Mediterranean countries Portugal, where olive oil production has deep cultural and historical roots. At the heart of this form of tourism is the opportunity for visitors to explore the olive-growing process, engage in tastings, and immerse themselves in the traditions surrounding one of the world's most ancient food products. However, modern innovation is playing a pivotal role in revitalizing these traditions, making olive oil tourism not just a journey into the past but a dynamic exploration of the future. Based on a qualitative analysis of five farms of olive oil tourism, findings indicate the focus on tradition and values of the past as the main ingredient to promote the offer of olive oil tourism. Through this blend of old and new, olive oil tourism not only preserves heritage but also paves the way for a sustainable and vibrant future. Innovation through tradition is indeed a path that must be considered by scholars and practitioners in the promotion of olive oil tourism and related products.
  • Inovação, Empreendedorismo e Artes e OfĂ­cios Tradicionais. Estudo de caso da RegiĂŁo Viseu DĂŁo LafĂ”es
    Publication . Pato, LĂșcia
    Com as alteraçÔes manifestadas nas ĂĄreas rurais ao longo das Ășltimas dĂ©cadas, o sucesso de muitos destes territĂłrios estĂĄ ligado Ă  capacidade da população local inovar, frequentemente a partir dos recursos endĂłgenos. Reforçam-se assim as vantagens competitivas desses territĂłrios e contribuise para a sua identidade. As Artes e OfĂ­cios Tradicionais (AOTSs), aliadas a outras atividades econĂłmicas locais, constituem-se como instrumentos de regeneração socioeconĂłmica local. Partindo de uma investigação centrada na regiĂŁo Viseu DĂŁo LafĂ”es, em Portugal, pretende-se explorar neste estudo iniciativas empreendedoras e inovadoras relativas a AOTs e observar o seu contributo para o desenvolvimento rural local. Os resultados indicam que apesar da dinĂąmica de algumas destas iniciativas e da aposta na inovação (produto, processo, organizacional e marketing), existe ainda algum dĂ©fice na promoção das mesmas por parte dos municĂ­pios, sendo igualmente desejĂĄvel um apoio institucional mais forte, tendo em conta a natureza destes prĂłprios negĂłcios e a sua localização
  • HONEYBED” – um produto veterinĂĄrio com potencial aceitação no mercado
    Publication . Pato, Maria LĂșcia; Lourosa, Margarida
    Os negĂłcios relativos aos animais de companhia tĂȘm crescido ao longo das Ășltimas dĂ©cadas. Se por um lado os animais de companhia sĂŁo cada vez mais considerados elementos de famĂ­lia, por outro lado, a legislação (nomeadamente a nacional) estabeleceu um novo estatuto jurĂ­dico dos animais, reconhecendo-os como seres vivos dotados de sensibilidade. Assim, nĂŁo Ă© de estranhar que este mercado seja dotado de enorme potencial de crescimento e continuem a surgir uma sĂ©rie de produtos que tentam responder ĂĄs preocupaçÔes das pessoas em termos de bem-estar dos seus pets. Neste contexto, com base num inquĂ©rito on-line dirigido a tutores de animais de companhia e centros de atendimento mĂ©dico veterinĂĄrios, o objetivo deste trabalho Ă© o de avaliar a aceitação de um novo produto no mercado, uma cama, dirigida ao bem-estar de canĂ­deos e felĂ­deos. Os resultados demonstram que graças Ă s suas caracterĂ­sticas inovadoras, nomeadamente conforto e fĂĄcil higienização, o produto em questĂŁo tem potencial em termos de aceitação de mercado, constituindo-se uma mais valia no cuidado do animal.
  • Food Security and Sustainability: Discussing the Four Pillars to Encompass Other Dimensions
    Publication . GuinĂ©, R.P.F.; Pato, LĂșcia; Costa, Cristina Amaro Da; Costa, Daniela; Silva, Paulo; Martinho, VĂ­tor
    The unadjusted intake of food constitutes a real challenge for the several sustainability dimensions. In this perspective, the main objectives of this research are to characterise the current contexts of food security, its relationship with sustainability, and identify proposals and actions that may support the design of more adjusted policies in the future. In addition, it is intended to assess if the food security pillars properly address the sustainability goals and if the evolution of undernutrition is accompanied by sustainable frameworks. In this way, statistical information from the FAOSTAT database was considered for the several dimensions of food security over the period 2000–2020. These data were analysed through factor-cluster approaches and panel data methodologies, namely those related to quantile regressions. As main insights, we may refer that undernutrition is more impacted by the availability of food and nutrients and political stability than by the level of GDP—Gross Domestic Product (except for the extreme cases). This means that the level of development is not the primary explanation for the problems of nutrition. The main focus of the national and international policies must be to improve the agrifood supply chains and to support political stability, in order to mitigate undernutrition worldwide and ensure a global access to sustainable and healthy diets. In addition, it is suggested to rethink the four pillars of food security (availability, access, utilisation and stability), in order to encompass other dimensions, such as climate change.
  • A importĂąncia das certificaçÔes ecolĂłgicas e das TIC na promoção do turismo sustentĂĄvel: estudo de caso de uma unidade de turismo rural
    Publication . Pato, LĂșcia
    Introdução: Numa era de problemas ambientais crescentes, a conduta sustentĂĄvel dos empreendimentos de turismo, em particular do turismo rural, assume hoje uma importĂąncia fulcral. Uma boa parte do mercado tende efetivamente a procurar um empreendimento “amigo do ambiente” e socialmente responsĂĄvel. DaĂ­ que as tecnologias de informação e comunicação (TIC), sejam fundamentais para a transmissĂŁo destes princĂ­pios. Com efeito nĂŁo sĂł promotores, mas tambĂ©m empresas de e-commerce no ramo das viagens tomam consciĂȘncia desta realidade e necessidade, tentando comunicar habilmente a respetiva oferta turĂ­stica sustentĂĄvel. Um exemplo notĂĄvel que realça a importĂąncia da sustentabilidade ambiental e social e as mais valias da utilização das TIC, estĂĄ localizado na RegiĂŁo Viseu DĂŁo-LafĂ”es (RVDL), mais precisamente numa das comunidades mais interiores da mesma. Objetivos: Tomando como unidade de anĂĄlise um empreendimento de turismo rural na RVDL, o objetivo deste estudo Ă© explorar a importĂąncia das estratĂ©gias de sustentabilidade e das TIC na entrega e promoção do produto turĂ­stico. MĂ©todos: De forma a permitir uma anĂĄlise mais profunda, utiliza-se uma metodologia de estudo de caso. Para alĂ©m de uma entrevista semiestruturada recorre-se Ă  observação e anĂĄlise da pĂĄgina web do empreendimento e a outros documentos eletrĂłnicos. Resultados: Na gĂ©nese e desenvolvimento deste empreendimento houve sempre uma preocupação com o ambiente e com a comunidade. DaĂ­ que o empreendimento esteja em processo de certificação pela Biosphere e Green Key. Seja no desenvolvimento e atualização da pĂĄgina web, redes sociais, resposta a avaliaçÔes no TripAdvisor e no Booking.com e atualização de canais de divulgação quando sĂŁo feitas reservas, a promoção/comunicação da oferta turĂ­stica mais sustentĂĄvel atravĂ©s das TIC, ocupa a maioria do tempo que a promotora dedica ao empreendimento. ConclusĂ”es: A existĂȘncia de uma conduta ambiental por parte do empreendimento de turismo rural, e a comunicação dessa conduta, assume-se como um ingrediente fundamental para o sucesso da atividade turĂ­stica do empreendimento. Paralelamente isto Ă© fundamental para a atração de um novo turista mais preocupado com as questĂ”es ambientais.
  • Pilgrims' Opinions About Pilgrimage Routes: The Specific Case of the Portuguese Inner Way of Santiago de Compostela
    Publication . Martinho, VĂ­tor; Nunes, JoĂŁo; Pato, LĂșcia; de Matos, Liliana; Pipa, Carlos Miguel; Rodrigues, LuĂ­s Maia; Topete, Beatriz
    This research intends to collect information from the pilgrims about the pilgrimage routes to Santiago de Compostela, focusing on the Portuguese Inner Way. For that, a questionnaire was implemented in September 2022 to collect data from the opinion of a random sample of seven pilgrims. This information was analysed through qualitative approaches following Atlas.ti procedures. The main findings obtained highlight that the Portuguese Inner Way requires some physical preparation, considering the effort needed for some parts of the itinerary. In this context, alternative paths are proposed for some parts of the route. In addition, the lack of pilgrims’ logistic services and the need for more effective preservation of the itineraries are also suggested. The catholic sanctuary of Senhora dos Milagres in Pindelo dos Milagres may be a suggestion to become an assistance point.
  • Are new rural ventures different from new urban ones? An exploratory analysis of businesses located in Portuguese incubators and science parks
    Publication . Pato, LĂșcia; Teixeira, Aurora
    Purpose – Considering the differences between rural and urban spaces, the theoretical framework developed in this paper aims to uncover and rationalize the differences between rural and urban new ventures in terms of the environment surrounding the new venture, their general characteristics (e.g., sector, size), and export/economic performance. Design/methodology/approach – The theoretical framework is empirically assessed resorting to exploratory statistical analysis based on data collected from a questionnaire survey responded by 408 new ventures headquartered in Portuguese Business Incubators (BIs) and Science Parks (SPs). The data collected was treated with the Software Package for the Social Sciences (SPSS). Findings – The results evidence that rural and urban new ventures differ in terms of generic characteristics, namely sector, size, and collaborators’ human capital. Additionally, they differ concerning export and economic performance as well in relation to the perception of the municipality support. Research limitations/implications – Albeit the present study is mainly exploratory, it constitutes a stepping stone for future research into the differences between rural and urban new ventures regarding their export and economic performance determinants. Originality – The present study innovatively contributes to uncover the role of rural and urban context in entrepreneurship and adds to the scanty empirical literature in the area.