Publicação
The sensory features of packaging and its effects on product perception
| dc.contributor.author | Ferreira, Bruno | |
| dc.date.accessioned | 2016-12-02T17:54:43Z | |
| dc.date.available | 2016-12-02T17:54:43Z | |
| dc.date.issued | 2016-07 | |
| dc.description.abstract | The present study shows the influence of tactile contacts with packaging on product taste. A within-subject experiment 1 (product: grenadine syrup) x 3 (packaging’s material: plastic, aluminium, glass) was conducted. Moreover, we examine the role of the Need For Touch (NFT) as a moderator. We confirmed that the same product tasted three times by each participant is judged differently depending on the packaging. Furthermore, participants with a high NFT seem to be more influenced by sensory features of packaging than those with a low NFT. These results support previous researches about tactile effects on taste. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.19/3489 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Academy of Marketing Science | pt_PT |
| dc.subject | Haptic perception | pt_PT |
| dc.subject | Touch | pt_PT |
| dc.subject | Packaging | pt_PT |
| dc.subject | Taste | pt_PT |
| dc.subject | Sensory features | pt_PT |
| dc.subject | Need for touch | pt_PT |
| dc.title | The sensory features of packaging and its effects on product perception | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Paris, France | pt_PT |
| oaire.citation.title | 19th AMS World Marketing Congress | pt_PT |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |