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The sensory features of packaging and its effects on product perception

dc.contributor.authorFerreira, Bruno
dc.date.accessioned2016-12-02T17:54:43Z
dc.date.available2016-12-02T17:54:43Z
dc.date.issued2016-07
dc.description.abstractThe present study shows the influence of tactile contacts with packaging on product taste. A within-subject experiment 1 (product: grenadine syrup) x 3 (packaging’s material: plastic, aluminium, glass) was conducted. Moreover, we examine the role of the Need For Touch (NFT) as a moderator. We confirmed that the same product tasted three times by each participant is judged differently depending on the packaging. Furthermore, participants with a high NFT seem to be more influenced by sensory features of packaging than those with a low NFT. These results support previous researches about tactile effects on taste.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/3489
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherAcademy of Marketing Sciencept_PT
dc.subjectHaptic perceptionpt_PT
dc.subjectTouchpt_PT
dc.subjectPackagingpt_PT
dc.subjectTastept_PT
dc.subjectSensory featurespt_PT
dc.subjectNeed for touchpt_PT
dc.titleThe sensory features of packaging and its effects on product perceptionpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceParis, Francept_PT
oaire.citation.title19th AMS World Marketing Congresspt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT

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