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Authors
Advisor(s)
Abstract(s)
Norms (from the Greek nómoi and the Latim norma, meaning “carpenter’s square, rule, pattern”) are socially
shared rules of behavior or action expressing what one ought and ought not to do under certain circumstances.
Norms are authoritative rules or standards (of right and wrong or truth and falsehood) by which
someone or something is judged and, on that basis, approved or disapproved. Therefore, norms are rules,
precepts, and models that govern and guide the courses of social actions. This entry provides an overview of
norms in general and social norms in particular, then explores media as a factor of socialization.
Description
Keywords
Norms social norms social action law
Citation
Barroso, Paulo M. (2020). Norms. In D. Merskin (Ed.), The SAGE International Encyclopedia of Mass Media and Society (Vol. 1, pp. 1269-1270). Thousand Oaks, CA: SAGE Publications.
Publisher
SAGE Publications