ESEV - DCA - Capítulo em obra internacional, como autor
Permanent URI for this collection
Browse
Recent Submissions
- Jornalismo de Proximidade: o filão de ligação com os cidadãos, abandonado pelo Estado, privados e profissionais dos mediaPublication . Martins, Joana; Midões, Miguel
- The Role of Social Media in Sustainable BrandingPublication . Santos, Sara; Vasconcelos, Maria de Almeida; Ferreira, Sónia; Augusto, Luísa; Santo, Pedro EspíritoConsumers increasingly expect brands to make a positive impact on communities and societies. Nowadays, communicating about corporate social responsibility can involve storytelling techniques, making the issues more understandable and relatable than straightforward and logical messages. However, in the academic field, research needs to gather and systematise the relationship between these topics and their influence on stakeholders' attitudes. This chapter aims to understand how stakeholders act towards storytelling content related to corporate social responsibility on social media. Thirteen academic papers were gathered from the Scopus and Web of Science databases, which were in English and openly accessible, fulfilling the inclusion criteria. These papers provided insights into stakeholders' perspectives on corporate social responsibility storytelling on social media. This study holds significant implications for businesses, emphasising the value of crafting narratives on social media.
- The Role of Social Responsibility on Consumer Engagement Through Fashion Brands' InstagramPublication . Santos, Sara; Silva, Paulo; Lopes, Margarida; T. Tarnanidis; E. Papachristou; M. Karypidis; V. IsmyrlisAt a time when consumers are becoming more aware of social and environmental responsibility, they are increasingly recognising the fashion industry's impact on the world. Based on this growing awareness, the response from fashion brands is to strategically use digital platforms to highlight their commitment to the issue of sustainability. Brands that consciously share this content on online platforms adopt an effective communication strategy, attracting greater engagement with their audience. In particular, the analysis in this study focuses on the Instagram presence of three notable brands: Naz, Isto, and Tentree. The results of this study affirm the positive impact of social responsibility on consumer engagement when it comes to the Instagram accounts of these fashion brands. This underlines the significant role that social responsibility plays in influencing consumer perceptions and interactions in the digital sphere.
- Ser o inverso do que os outros pensam: Circularidade e Afrofuturismo no curta-metragem BluesmanPublication . Oliveira, Alan Santos de; F. Miranda Jr, Edmilson; Lourenço, Larissa Evellyn; Sidnei Nogueira; Ellen de Souza; Gabriela TebetDiogo Álvaro Ferreiro Moncorvo tem grande parte da sua trajetória de vida comum à de muitos jovens negros no Brasil. O rapper e compositor brasileiro conhecido como Baco Exu do Blues nasceu em 1996, em Salvador, na Bahia, e é filho de uma família inter-racial – pai negro e mãe branca – morou com seu pai até os sete anos, quando este faleceu, daí em diante foi criado pela parte branca da família. Foi matriculado em dez escolas, foi expulso de muitas, desistiu da escola aos 16 anos quando cursava a sexta série. Considerado um fracasso escolar, era uma criança negra em uma escola de brancos, com diagnóstico de hiperatividade.
- Afrofuturismo e cultura de resistência em histórias em quadrinhos brasileirasPublication . F. Miranda Jr, Edmilson; Danielle Ferreira Medeiro da Silva de Araújo; Eva Dayane Almeida de Góes; Walkyria Chagas da Silva Santos; Maria do Carmo Rebouças dos Santos; Richard SantosA imagem do povo negro em narrativas de Histórias em Quadrinhos afrofuturistas é o foco da pesquisa que aqui se apresenta. Nesse recorte, percebo que o pensamento hegemônico82 – marcado pelo colonialismo – vê o negro de um jeito e o Afrofuturismo propõe ver de outro, mais positivo, não mais um subalterno. Esse negro, na proposta afrofuturista, é protagonista e traz consigo elementos de diferentes culturas cuja origem remete às tradições africanas, reposicionando também aspectos religiosos e estéticos, reapresentados em uma imagem diferente do que até então fora comum em narrativas dos mais diferentes gêneros na cultura de massa.
- Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese BrandPublication . Santos, Sara; Santo, Pedro Espírito; Ferreira, SóniaAdvertising has evolved over the decades. Knowing consumers are increasingly avoiding advertisements, creating campaigns that attract attention and stay in memory is essential. Advertisers’ main goal is to get closer to consumers, generating visibility, attractiveness, and engagement with the brand. Furthermore, this topic has aroused the academy's interest, and studies show the importance of advertising and its connection with brand engagement. Thus, this study (n = 244) was carried out through a research model, tested through the PLS-SEM methodology, which showed that informativeness, narrative structure and narrative transportation have effects on brand engagement and advertising stimulation play a mediating role in this relationship. Therefore, it is suggested that brands create video ads with information and relevant structures to attract consumers that consider themselves part of these ads.
- Comunicação digital e estratégia de redes sociais em hotelaria: o caso da rede Marriott International.Publication . Veríssimo, Medéia; Lobo, Juliana; Bruno Carriço Reis; Ana Paula CastelaO turismo é uma indústria globalizante e um fenómeno, tanto a nível económico como social. É, assim, importante saber o que motiva, nos dias de hoje, os indivíduos a um trânsito permanente. Este nomadismo intermitente, onde cada chegada projeta nova partida, interpela-nos no sentido de percebermos que critérios são tidos em conta para a eleição de um dado destino turístico (em detrimento de tantos outros). Num mundo em que o turismo experiencial se afirma cada vez mais, as redes sociais contribuem para aumentar o valor da experiência dos viajantes, tanto relativamente aos destinos turísticos como aos hotéis, sendo que os agentes do negócio das viagens apostam cada vez mais no Marketing Digital.
- Slaves mobility in Brazil in the 18th century: aspects of tolerance in the catechization/integration process and religious consequences.Publication . Nunes, JoãoThe catechization in Brazil has been studied from the perspective of missionization, in particular the Jesuit action, with emphasis on the processes of catechization ofthe indigenous people, especially regarding the confrontation between cultures, adaptation of religious practices and miscegenation. However, the bishops also played a role in the process of Christianization of Brazil, in diocesan contexts, in the post-Tridentine period when, after the impulse ofthe Council of Trent,the indoctrination ofthe faithful gained relevance, and the prelates were committed to carrying it out in their respective dioceses (Feitler 157-173; Souza 175-195). InBrazil, due to the characteristics ofthe territory and a profound lack of doctrine, the episcopal power created a catechism especially addressed to the group of slaves.The purpose ofthe present essay is to observe this catechism, understand how it took shape and prove that, in terms of the catechesis of slaves, in order to more easily inculcate the faith,the bishops, influenced by the Jesuit practice, adapted processes and forms of indoctrination and tolerated deviations committed by slaves. By adapting doctrinal norms and considering cultural and linguistic elements of the slaves’ culture in catechetical contexts, they contributed to the existence of religious syncretism in Brazil
- Current Pilgrimage Routes: Considering Historical Records to Rethink ThemPublication . Martinho, Vítor; Nunes, João; Pato, Lúcia; de Matos Castilho, Liliana Andrade; Pipa, Carlos Miguel; Rodrigues, Luís Maia; Lopes Almeida, Beatriz TopeteThis study intends to analyse the several dimensions of pilgrimage routes, highlighting insights that may be interesting outcomes for researchers, policymakers, pilgrims and organisations related to the spaces covered by these ways. To achieve these aims, a systematic literature review based on bibliographic data was considered, as well as the assessment of historical records. The analysis of historical records, namely those from Roman times, is important to identify the origins of the routes and, in this way, better justify their itineraries. As main insights, it is worth mentioning the importance of the Ways of Santiago de Compostela for these contexts associated with the pilgrimage routes. This highlights that some of this knowledge may be considered as a benchmark to show the dimensions of other routes related to other pilgrimages, such as those related to the shrines of Mary, Our Lady
- Pilgrims' Opinions About Pilgrimage Routes: The Specific Case of the Portuguese Inner Way of Santiago de CompostelaPublication . Martinho, Vítor; Nunes, João; Pato, Lúcia; de Matos, Liliana; Pipa, Carlos Miguel; Rodrigues, Luís Maia; Topete, BeatrizThis research intends to collect information from the pilgrims about the pilgrimage routes to Santiago de Compostela, focusing on the Portuguese Inner Way. For that, a questionnaire was implemented in September 2022 to collect data from the opinion of a random sample of seven pilgrims. This information was analysed through qualitative approaches following Atlas.ti procedures. The main findings obtained highlight that the Portuguese Inner Way requires some physical preparation, considering the effort needed for some parts of the itinerary. In this context, alternative paths are proposed for some parts of the route. In addition, the lack of pilgrims’ logistic services and the need for more effective preservation of the itineraries are also suggested. The catholic sanctuary of Senhora dos Milagres in Pindelo dos Milagres may be a suggestion to become an assistance point.