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Authors
Advisor(s)
Abstract(s)
The purpose of this paper is to review literature, exploring the relationships between the
concepts market orientation, organizational learning, innovation and performance in nonprofit
organizations. To understand the nature of these concepts in the nonprofit context, the authors will
discuss their application to nonprofit organizations. It questioned the use of management
methodologies in these organizations and suggests the investigation of its application to improve its
performance. The management of nonprofit organizations should move to another setting, unlike the
informality that characterizes them. The question which arises is this reality that these organizations
as complex organizations, should strive to implement new management tools that enable them to
achieve sustainability, while they seek to achieve their social mission in the universe that are inserted.
Thus, the authors propose a conceptual model that relates the concepts above and presents the
hypotheses to be tested. They conclude by suggesting the application of the empirical model NPO
management as a line of future research. The paper presented, which is part of a broader work of a
doctoral thesis, refers mainly to literature.
Description
Keywords
Market orientation, Learning organizations Innovation Performance Nonprofit organizations
Citation
Publisher
European Scientific Journal