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Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak

dc.contributor.authorDiogo, Julien
dc.contributor.authorVeiga, Pedro
dc.date.accessioned2023-04-19T11:21:30Z
dc.date.available2023-04-19T11:21:30Z
dc.date.issued2022-02-01
dc.date.updated2023-04-19T10:51:48Z
dc.description.abstractThe outbreak of COVID-19 has substantially altered trends and the research agenda in Consumer Behavior (CB). The main objectives of this article is analyze and classify the main contributions published the early research on CB on the COVID -19 pandemic , seeking to discover the perspective and the gaps and outline future avenues of research . With this article, we performed a systematic literature review based on articles published in Web of Science (WoS). We used a bibliometric approach based on Bibliographic Coupling of Documents complemented by a thematic analysis which allows us to provide a more holistic overview of the domain under study. Based on literature review six key thematic areas were identified in CB research of early stage of the pandemic: Environmental Factors, Social Media CB and Business Strategies, Personal and Psychological Characteristics , Purchase Process , and Panic buying . The conclusions present limitations inherent to systematic literature review articles, in particular the filters used to limit the search.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVeiga, P. M. & e Diogo, J. (2022). Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak, International Journal of Marketing, Communication and New Media. Special Issue on Marketing in the Context of COVID-19, January 2022, 62-91.pt_PT
dc.identifier.slugcv-prod-2694207
dc.identifier.urihttp://hdl.handle.net/10400.19/7756
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectdecision-making processpt_PT
dc.subjectCOVID-19pt_PT
dc.subjectsystematic literature reviewpt_PT
dc.subjectbibliometricpt_PT
dc.subjectresearch agendapt_PT
dc.titleConsumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreakpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlacePortugalpt_PT
oaire.citation.endPage91pt_PT
oaire.citation.startPage62pt_PT
oaire.citation.titleInternational Journal of Marketing, Communication and New Mediapt_PT
person.familyNameDiogo
person.givenNameJulien
person.identifier.ciencia-id601B-3B3F-7EEE
rcaap.cv.cienciaid601B-3B3F-7EEE | Julien Diogo
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationf09c88ca-8fba-4bcc-b41c-fb909336d012
relation.isAuthorOfPublication.latestForDiscoveryf09c88ca-8fba-4bcc-b41c-fb909336d012

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