ESEV - DCA - Artigo em revista científica, indexada ao WoS/Scopus
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- MULTIMODAL CREATIVITY AT THE SERVICE OF FOREIGN LANGUAGE TEACHING IN HIGHER EDUCATION IN PORTUGAL: THE JASM PROJECTPublication . Costa Lopes, Ana Maria; Costa, Cristina Amaro da; Coutinho, Emília; Oliveira, Isabel; Pereira, José; Gillain, Romain; MOTA ROBOREDO AMANTE, FÁTIMA SUSANA; Fidalgo, Susana; Rocha Relvas, Susana; Delplancq, Véronique; JPBReviewThe JASM project used the Korsakow6 platform to produceStorytellingin foreign languages (FL), by students of the Media Studies degree course (Higher Education-HE) of the Escola Superior de Educação de Viseu(ESEV, Portugal).Objective: Look into the impact of non-linear digital narratives upon FL learning in HE, assessing the role of multimodal tools in fostering linguistic, cultural, and technological skills.Theoretical Framework: The study was grounded in active methodologies with a focus on integrating intercultural skills. Using new technologies is a catalyst forenhancing student motivation and autonomy.Method: The project, developed within the context of French and English, involved 25 voluntarily participating students attending the first year. Following language level tests, each group gathered information about the nationality and culture of migrants living in Viseu. Students conducted interviews and documented migrants’ life stories, traditions, using digital narratives. Final outputs included short films, social media posts, exhibitions, and an e-book. Results and Discussion: Students enhanced cognitive, emotional and aesthetic skills within collaborative environments, integrating experiences from multilingual and multicultural contexts with creative and multimodal abilities and increased autonomy and initiative. Challenges were identified, highlighting the need for ongoing teacher training.Research Implications: This project showed how digital and active pedagogies can foster the development of FL and intercultural competencies in HE students.Originality/Value: This study provides for an innovative approach relying on multimodal technologies for teaching FL in HE. The transformative potential of digital narratives as an impactful pedagogical tool is highlighted.
- Dilemma: do they write with or without the use of ICT? - students’ perceptionsPublication . Araújo, Catarina Liane; Osório, António J.; Martins, Ana Paula L.Students’ perceptions can influence their performance in writing. In the Portuguese context, the number of studies on this subject is still small and has not provided a clear overview of typical perceptions, for example, of students by year of schooling. Even more significant is the gap in international and national research on the relationships between students’ self-perceptions and their performance in writing, mainly when mediated by Information and Communication Technologies (ICT). In this sense, this descriptive-correlational study focused on study the correlations between 4th grade students’ perceptions (n=338) regarding writing knowledge, attitudes, and self-efficacy in writing and their writing performance. The results of this study allow us to state that, in general terms, there are more positive perceptions of students’ attitudes and selfefficacy in writing with ICT than those without using these tools. Even though students’ perceptions may be different from their performance, it was found that their attitudes were more optimistic than their perceptions of knowledge and self-efficacy in writing. Understanding observed differences is essential for educational professionals to know their students’ perceptions, better adjust their pedagogical practices and select the pedagogical tools for each stage of the writing process.
- Analysis of the factors that influence the success of relationship marketing in academic libraries.Publication . Figueiredo, Elisabeth; Pereira, Paulo; Ribeiro, Célia; Passos, Clotilde; Antunes, JoaquimPurpose: This study aims to identify the main dimensions of relationship marketing that have the greatest impact on users’ satisfaction and loyalty in academic libraries. Design/methodology/approach: A quantitative study was conducted. Data were collected through a questionnaire survey, directed to the users of four libraries of Universidade Católica Portuguesa, which resulted a total of 292 valid responses. The necessary sample size for the completion of this study was calculated based on Daniel's calculator Soper. Statistical Package for Social Sciences (SPSS 27.0) software and structural equation methods were use to test the proposed model. Originality: This study contributes to the existing literature by examining the specific dimensions of relationship marketing that are most influential in the context of university libraries. While prior research has explored relationship marketing in various contexts, this study focuses on the unique environment of academic libraries, thereby providing novel insights into enhancing user satisfaction and fostering loyalty among library users. Findings: The results show that the relationship marketing dimensions that contribute the most to users’ satisfaction and loyalty are: "relational behaviour", "understanding needs" and "quality of services". Additionally, the study identifies the positive relationship between user satisfaction and loyalty, emphasizing the critical role of relationship marketing in fostering long-term user loyalty in the academic library setting. Theoretical/methodological contributions: Increase of scientific knowledge through the validation of a relationship marketing model, through which its implications for the management of university libraries are evidenced. Practical implications: Understanding the main dimensions of relationship marketing that impact user satisfaction and loyalty allows library managers to adapt their strategies and services to motivate and attract users to their spaces and to better meet their needs.
- Co-creation and Pedagogical Innovation in Higher Education: An Account of Two Trainees and Facilitators Participating in the Demola Portugal InitiativePublication . Amante, Susana; Silva, Ana Isabel; Pereira, FilipaBetween 2021 and 2023, the Polytechnic Institute of Viseu (IPV), in Portugal, conducted two interdependent projects aimed at training teachers and fostering collaboration between industry and academia. These projects involved teams of students tackling challenges posed by local companies and non-profit organisations. One such challenge, ‘The Mission of Libraries’, explored the future role of libraries in society, partnering with the António Lobo Antunes library. Another challenge, ‘Born to Save’ collaborated with ARTIDERCA-Agência Criativa to enhance people’s lives, particularly through children and their engagement with first aid practices. This paper presents the methodologies, tools, platforms, and tasks employed in addressing these challenges. Through a case study methodology based on the trainees’ reflections on their facilitation process, the study subscribes to the core values identified by the training entity Demola Global. These values, namely communication, action, curiosity, diversity, imperfection, and responsibility contribute to co-creation and help build bridges between academia and the labour market. Such dynamics underpin active learning methodologies, impacting students, teachers, and communities. This research highlights the importance of pedagogical innovation training in preparing teachers to integrate challenge-based learning into their teaching practices and align with the expanded mission of Higher Education Institutions. The implications for policymakers lie in the need to support projects like the Demola Portugal Initiative, fostering collaboration between academia, industry and society to address innovative, real-world challenges.
- Use of serious games with older adults: systematic literature reviewPublication . Gutiérrez-Pérez, Bárbara-Mariana; Martín-García, Antonio-Víctor; Murciano-Hueso, Alicia; Cardoso, Ana PaulaThe aim of this paper is to qualitatively synthesise literature on empirical research into video games and older adults. A total of 108 studies were analysed, with the participation of 15,902 individuals aged over 60. The framework of Search, Appraisal, Synthesis, and Analysis (SALSA) was used, with screening by three independent reviewers and phrase searching and combining search terms. The results indicate a majority of studies with a quantitative approach conducted in the European context in which a total of 125 scales were identified for the assessment of different geriatric aspects related to domains for the improvement of physical health and functional quality, improvement of cognitive, psychological and mental health, and improvement of physical and cognitive functions from a combined approach.
- The influence of tourists' motivations when visiting different destinations: evidence for destination communication | A influência das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinosPublication . Oliveira, Adriana José de; Pereira, Ana Maria Rodrigues; Augusto, Luísa; Santo, Pedro Manuel do Espírito; Santos, SaraA competitividade turística tem sido crescente nos últimos anos. Com a internet, que permite que os turistas pesquisem os seus destinos para férias autonomamente, a competitividade entre locais turísticos tem sido mais agressiva. Neste contexto, a comunicação dos territórios com o objetivo da sua promoção e divulgação das suas características diferenciadoras tem-se centrado na apresentação dos recursos de cada território aos turistas. As motivações que estão na base da escolha do destino turístico nem sempre são conhecidas e, por vezes negligenciadas no marketing turístico. Assim, esta investigação identi ca motivações que in uenciam a escolha de um destino e tem como objetivo explorar as suas consequências. Deste modo, através de uma amostra de turistas portugueses, foi testada, através de PLS (Partial Least Squares) a in uência das motivações dos turistas na visita a diferentes destinos. Este estudo encontrou evidências para a comunicação dos destinos como referido nas conclusões apresentadas
- The role of quality of life, communication and affective image on residents' WOM in tourism promotion | O papel da qualidade de vida, comunicação e imagem afetiva no WOM dos residentes na promoção turísticaPublication . Oliveira, Adriana José de; Augusto, Luísa; Santo, Pedro Manuel do Espírito; Santos, SaraAo residir num território, o cidadão experiencia a cidade, constrói emoções e vive a sua cidade de forma única. Com a evolução do turismo e aumento da competitividade entre destinos turísticos, o word of mouth (WOM) tornou-se cada vez mais um método estratégico a ser potenciado pelas entidades turísticas e destinos. Em especí co, o WOM que os residentes fazem das suas cidades torna-se cada vez mais relevante para as cidades captarem ainda mais turistas. Assim, realizou-se um estudo com uma amostra de 428 indivíduos que, através de equações estruturais identi cou o papel da qualidade de vida dos residentes, da comunicação e da imagem afetiva no WOM. Esta investigação revela que é importante melhorar a qualidade de vida dos cidadãos e de nir uma estratégia de comunicação e ciente com o objetivo de que os residentes nas cidades realizem cada vez mais word of mouth positivo dos seus territórios.
- Ensino politécnico, empreendedorismo e transição para o trabalhoPublication . Sousa, Luis Nuno Figueiredo eO crescente aumento do desemprego entre os diplomados do ensino superior ultrapassa a simples questão do fluxo de entrada no sistema de ensino superior em Portugal, o processo de transição para o mercado trabalho complexificou-se de uma forma evidente, refletindo um aumento da concorrência no mercado de trabalho e escassez de oportunidades de carreira no mercado de trabalho, adiando as expetativas profissionais dos mais jovens. Este movimento tem ganho, nos últimos anos, uma dimensão crescente e, atualmente, representa uma das grandes preocupações das diversas entidades envolvidas neste processo. Consequentemente, promover o empreendedorismo no ensino superior pode representar hoje, um apoio central no processo de transição para o trabalho dos diplomados. O programa Poliempreende representa, neste movimento, os esforços do Ensino Superior Politécnico neste sentido. Suportando-nos nos resultados alcançados com a aplicação do inquérito on-line aplicado aos participantes deste programa, pretendemos aqui dar um contributo para conhecer e refletir, de uma forma exploratória, sobre a relação entre empreendedorismo no ensino superior, diplomas e mercado de trabalho. Palavras-chave: Ensino superior politécnico, empreendedorismo, transição para o trabalho.
- Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature ReviewPublication . Santos, Sara; Augusto, Luísa; Ferreira, Sónia; Santo, Pedro Espírito; Vasconcelos, MariaThe increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company’s attractiveness to outside talent and increase its attractiveness to its existing employees. However, this relationship still needs to be studied in the existing literature. This review aims to find and understand the main recommendations to be used in internal communication to improve employer branding. Nine open access scientific articles published between 2013 and 2023 on Scopus and Web of Science, written in English, met the inclusion criteria. Internal communication has been proven to play a crucial role in employer branding. The review presents a series of guidelines that can be incorporated into internal communication to strengthen the employer brand. These relate to communication qualities, knowing how to listen to and respect employees, maintaining responsiveness, providing feedback and the flow of company-related information, and choosing the appropriate communication channels. This study contributes to the ongoing scientific community by summarising and exploring the literature from the past decade. Its findings enhance our understanding of this field of study and strongly advocate for future research.
- Baudrillard on the Symbolic Violence of the ImagePublication . Barroso, PauloIn today’s increasingly visual and digital cultures, images are ubiquitous and excessive. We live globally in a new videosphere, where images provoke a plethora of visual information. Some public images are like ideological weapons with which a symbolic violence is exerted because their excessive use, tautological form, and imposing information. It is the power of images acting on the masses, namely on their thinking and feeling, imposing ways of being in society, social attitudes, behaviors, and actions. Images are seductive, credible, and effective, even if the messages are not true or are out of context, illusions, or simulacra, according to Baudrillard. Images produce ideologies, illusions, desires and needs, and simulacra. Therefore, Baudrillard’s perspective on images of violence and the violence of the images is relevant to understand today’s visual cultures. This article aims to relate images to their effects, namely symbolic violence. Images are signs and languages of symbolic violence, which is conceived, transmitted, and shared in the public videosphere. Following a theoretical and conceptual approach based on Baudrillard’s texts, the objective is to discuss the visual rhetoric of images of violence and the violence of the images.