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Authors
Abstract(s)
Pretende-se com este estudo dar um contributo para a elaboração de um plano estratégico
de desenvolvimento turístico do Município de Castro Daire, que possa constituir uma
ferramenta de trabalho para os vários players do território Castrense.
É apresentado um enquadramento dos conceitos chave (Plano Estratégico para o
Desenvolvimento Turístico de Territórios, Turismo de Natureza e Turismo de Saúde e
Bem-Estar) e efetuada uma análise estratégica que inclui 32 entrevistas realizadas a
agentes conhecedores do setor do Turismo Castrense e 400 inquéritos aplicados na Bolsa
de Turismo de Lisboa e na Feira Ibéria de Turismo. A análise estratégica efetuada
permitiu identificar os fatores críticos de sucesso, mas também os pontos fortes e os
pontos fracos do território, a nível Turístico, bem com elencar as oportunidades e as
ameaças relativas ao setor, de que resultou uma matriz SWOT.
A partir da análise estratégica é apresentada uma proposta com possíveis linhas
orientadoras futuras, com vista à valorização sustentada do Território Castrense e ao
impulsionamento da atividade turística, as quais assentam nos seus principais recursos
endógenos, de que se destacam o Rio Paiva, a Serra do Montemuro, as Termas do
Carvalhal, a Gastronomia Local, as Tradições, o Património e as Rotas Culturais.
ABSTRACT: The aim of this study is to contribute for the elaboration of a strategic plan of Touristic development in the Municipality of Castro Daire that can become a working tool for the various players in the Castro Daire territory. It is presented a background for the key concepts (Strategic Plan for Touristic Development of Territories, Nature Tourism and Health and Wellness Tourism) and it is performed a strategic analysis that includes 32 interviews held with experts in the area of Tourism in Castro Daire and 400 surveys made in the Bolsa de Turismo de Lisboa (Lisbon Tourism Grant) and in Feira Ibérica de Turismo (Iberian Tourism Fair). The strategic analysis that was made has allowed to identify the critical success factors, but also the strong points and the weak points of the territory, on a Touristic level, as well as list the opportunities and the threats to the sector, from which arose a SWOT analysis. From the strategic analysis it is presented a proposal with possible future guidelines, aiming for a sustained appreciation of the Territory of Castro Daire and to boost the touristic activity, which is based on its main endogenous resources, out of which we can highlight the Paiva River, the Montemuro Mountain, the Carvalhal Thermal Spa, the Local Gastronomy, the Traditions, the Heritage and the Cultural Routes.
ABSTRACT: The aim of this study is to contribute for the elaboration of a strategic plan of Touristic development in the Municipality of Castro Daire that can become a working tool for the various players in the Castro Daire territory. It is presented a background for the key concepts (Strategic Plan for Touristic Development of Territories, Nature Tourism and Health and Wellness Tourism) and it is performed a strategic analysis that includes 32 interviews held with experts in the area of Tourism in Castro Daire and 400 surveys made in the Bolsa de Turismo de Lisboa (Lisbon Tourism Grant) and in Feira Ibérica de Turismo (Iberian Tourism Fair). The strategic analysis that was made has allowed to identify the critical success factors, but also the strong points and the weak points of the territory, on a Touristic level, as well as list the opportunities and the threats to the sector, from which arose a SWOT analysis. From the strategic analysis it is presented a proposal with possible future guidelines, aiming for a sustained appreciation of the Territory of Castro Daire and to boost the touristic activity, which is based on its main endogenous resources, out of which we can highlight the Paiva River, the Montemuro Mountain, the Carvalhal Thermal Spa, the Local Gastronomy, the Traditions, the Heritage and the Cultural Routes.
Description
Keywords
Plano Estratégico Território Turismo de Natureza Turismo de Saúde e Bem-Estar