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Authors
Abstract(s)
O vinho sempre esteve de alguma forma vinculado à história do homem, seja por ser
uma bebida com sabor e personalidade próprios, pelos benefícios que traz à saúde, ou
simplesmente pela evocação de memórias, sentimentos e emoções. O vinho cada vez é
mais caraterizado por parte do consumidor como um estilo de vida e um produto de
ostentação. Um produto tão peculiar com atributos intrínsecos e extrínsecos que
desencadeia no consumidor uma panóplia de emoções e sentimentos. A região demarcada
do Dão é sobejamente conhecida pelos vinhos que oferece ao consumidor.
O objetivo desta investigação baseia-se no conhecimento do consumidor de vinhos
da região do Dão, percebendo o tipo de vinho que preferem consumir, quais os critérios
que estão na base da escolha de um vinho da região do Dão, bem como as emoções
associadas ao aroma e consumo de vinho desta região.
Foi realizada uma revisão de literatura que permitiu entender a base científica desta
investigação e a partir desse ponto desenvolveu-se uma entrevista aplicada no mês de
junho a pessoas relacionadas de alguma forma com a área, como um enólogo, uma
comercial de vinhos e uma dona de um restaurante, questionário este que permitiu retirar
ilações relativamente às questões levantadas na revisão de literatura. Os resultados das
entrevistas permitiram a elaboração de um questionário que foi aplicado a 211 indivíduos,
em que 168 são consumidores de vinho da região do Dão, obteve-se a sua caracterização,
o grau de conhecimento que o consumidor possui relativamente aos vinhos da região do
Dão, o tipo de vinho que preferem consumir, os critérios que estão na base da escolha de
um vinho da região do Dão e as emoções evocadas pelo aroma e consumo de um vinho
desta região.
As principais conclusões apontam para um consumidor de vinho da região do Dão
com um nível de conhecimentos médio acerca dos vinhos da região, que consomem
preferencialmente vinhos branco e tinto, que priorizam critérios como casta, produtor,
marca, enólogo e medalhas/prémios aquando da escolha de vinho e que o consumo, bem
como o aroma de um vinho da região do Dão evocam primordialmente emoções positivas,
como felicidade, entusiasmo, inspiração, orgulho e calma.
ABSTRACT: Wine has always been in some way linked to the history of man, whether it is a drink with its own flavor and personality, the benefits it brings to health, or simply the evocation of memories, feelings and emotions. Wine is increasingly characterized by the consumer as a lifestyle and an ostentatious product. A product so peculiar with intrinsic and extrinsic attributes that it triggers in the consumer a panoply of emotions and feelings. The demarcated region of Dão is well known for the wines it offers to the consumer. The objective of this investigation is based on the knowledge of consumers of wines from the Dão region, realizing the type of wine they prefer to consume, which criteria are the basis for choosing a wine from the Dão region, as well as the emotions associated with the aroma and wine consumption of this region. A literature review was carried out that allowed to understand the scientific basis of this investigation and from that point on, an interview was applied in June to people related in some way to the area, such as an oenologist, a wine commercial and an owner of a restaurant, a questionnaire that allowed to draw conclusions regarding the issues raised in the literature review. The results of the interviews allowed the elaboration of a questionnaire that was applied to 211 individuals, in which 168 are consumers of wine from the Dão region, their characterization was obtained, the degree of knowledge that the consumer has regarding wines from the region of Dão, the type of wine they prefer to drink, the criteria that underlie the choice of a wine from the Dão region and the emotions evoked by the aroma and consumption of a wine from this region. The main conclusions point to a wine consumer from the Dão region with an average level of knowledge about the wines of the region, who preferably consume white and red wines, who prioritize criteria such as variety, producer, brand, winemaker and medals / awards when choice of wine and that consumption, as well as the aroma of a wine from the Dão region, primarily evoke positive emotions, such as happiness, enthusiasm, inspiration, pride and calm.
ABSTRACT: Wine has always been in some way linked to the history of man, whether it is a drink with its own flavor and personality, the benefits it brings to health, or simply the evocation of memories, feelings and emotions. Wine is increasingly characterized by the consumer as a lifestyle and an ostentatious product. A product so peculiar with intrinsic and extrinsic attributes that it triggers in the consumer a panoply of emotions and feelings. The demarcated region of Dão is well known for the wines it offers to the consumer. The objective of this investigation is based on the knowledge of consumers of wines from the Dão region, realizing the type of wine they prefer to consume, which criteria are the basis for choosing a wine from the Dão region, as well as the emotions associated with the aroma and wine consumption of this region. A literature review was carried out that allowed to understand the scientific basis of this investigation and from that point on, an interview was applied in June to people related in some way to the area, such as an oenologist, a wine commercial and an owner of a restaurant, a questionnaire that allowed to draw conclusions regarding the issues raised in the literature review. The results of the interviews allowed the elaboration of a questionnaire that was applied to 211 individuals, in which 168 are consumers of wine from the Dão region, their characterization was obtained, the degree of knowledge that the consumer has regarding wines from the region of Dão, the type of wine they prefer to drink, the criteria that underlie the choice of a wine from the Dão region and the emotions evoked by the aroma and consumption of a wine from this region. The main conclusions point to a wine consumer from the Dão region with an average level of knowledge about the wines of the region, who preferably consume white and red wines, who prioritize criteria such as variety, producer, brand, winemaker and medals / awards when choice of wine and that consumption, as well as the aroma of a wine from the Dão region, primarily evoke positive emotions, such as happiness, enthusiasm, inspiration, pride and calm.
Description
Keywords
Emoções Dão Consumo Vinho Escolha