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Authors
Abstract(s)
O turismo equestre registou um crescimento significativo ao longo das últimas
duas décadas. Este crescimento deve-se em parte à crescente popularidade dos
desportos equestres no mundo desenvolvido e, em parte, à necessidade de
diversificar a base de rendimentos da indústria equestre.
Tomljenović et al. (2018) refere, no entanto, que a investigação tanto da oferta
como da procura de turismo equestre é ainda rara, fragmentada e incomparável,
atrasando a criação de um corpo coerente de conhecimentos e o desenvolvimento
de um modelo conceptual que proporcionaria uma abordagem sistemática à
conceção de estratégias de desenvolvimento do turismo equestre, orientando o
empreendedorismo e as ações a nível de destinos.
O propósito deste trabalho assenta, principalmente, em conhecer o turismo
equestre como produto turístico e como forma de turismo em Portugal,
desenvolvendo assim o tópico da imagem que Portugal detém enquanto destino
de turismo equestre. Pretende-se dar a conhecer o turismo equestre, as suas
características, a sua história, como este está representado em território nacional
e, também, desenvolver um estudo sobre o perfil do turista equestre atualmente e
sobre as suas motivações. A metodologia teve por base uma revisão de literatura
prévia e a realização de 4 entrevistas exploratórias a empresas diretamente ligadas
à área do turismo equestre. Foram também realizados inquéritos por questionário
a turistas que praticam (ou já praticaram) turismo equestre em Portugal, por forma
a não só perceber em que patamar se encontra este tipo de turismo atualmente em
território nacional, como também poder construir uma base de dados atualizada
sobre o turista equestre.
Os resultados permitiram perceber que o turista equestre possui diversos motivos
que o levam à prática de atividades equestres em Portugal, entre eles a raça dos
cavalos (nomeadamente o Puro-Sangue Lusitano), a qualidade e reputação dos
serviços, a qualidade das instalações, dos colaboradores, dos instrutores, a
proximidade com os cavalos, a gastronomia, a paisagem e a natureza envolvente,
o relaxamento e a fuga à rotina.
ABSTRACT: Equestrian tourism has experienced significant growth over the past two decades. This growth is partly due to the increasing popularity of equestrian sports in the developed world, and partly due to the need to diversify the revenue base of the equestrian industry. Tomljenović et al. (2018) notes, however, that research on both the supply and demand of equestrian tourism is still rare, fragmented, and unmatched, delaying the creation of a coherent body of knowledge and the development of a conceptual model that would provide a systematic approach to the design of equestrian tourism development strategies, guiding entrepreneurship and actions at the destination level. The purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, thus developing the topic of the destination image that Portugal holds as a destination for equestrian tourism. We intend to make equestrian tourism known, its characteristics, its history, how it is represented in the national territory and also to develop a study on the profile of the equestrian tourist nowadays and on their motivations through a previous literature review and also through 4 exploratory interviews to some companies directly linked to the area of equestrian tourism, and also questionnaire surveys to tourists who practice (or have practiced) equestrian tourism in Portugal, in order to not only understand at what level we can find this type of tourism currently in national territory, but also to be able to build an updated database on the equestrian tourist. The qualitative and quantitative methodology used in this study allowed us to realize that the equestrian tourist has several reasons that lead him to practice equestrian tourism activities in Portugal, among them the horses (namely the Lusitano breed), the quality and reputation of the services, the quality of the facilities, the staff, the instructors, the proximity to the horses, the gastronomy, the landscape and the surrounding nature, the relaxation and the escape from routine.
ABSTRACT: Equestrian tourism has experienced significant growth over the past two decades. This growth is partly due to the increasing popularity of equestrian sports in the developed world, and partly due to the need to diversify the revenue base of the equestrian industry. Tomljenović et al. (2018) notes, however, that research on both the supply and demand of equestrian tourism is still rare, fragmented, and unmatched, delaying the creation of a coherent body of knowledge and the development of a conceptual model that would provide a systematic approach to the design of equestrian tourism development strategies, guiding entrepreneurship and actions at the destination level. The purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, thus developing the topic of the destination image that Portugal holds as a destination for equestrian tourism. We intend to make equestrian tourism known, its characteristics, its history, how it is represented in the national territory and also to develop a study on the profile of the equestrian tourist nowadays and on their motivations through a previous literature review and also through 4 exploratory interviews to some companies directly linked to the area of equestrian tourism, and also questionnaire surveys to tourists who practice (or have practiced) equestrian tourism in Portugal, in order to not only understand at what level we can find this type of tourism currently in national territory, but also to be able to build an updated database on the equestrian tourist. The qualitative and quantitative methodology used in this study allowed us to realize that the equestrian tourist has several reasons that lead him to practice equestrian tourism activities in Portugal, among them the horses (namely the Lusitano breed), the quality and reputation of the services, the quality of the facilities, the staff, the instructors, the proximity to the horses, the gastronomy, the landscape and the surrounding nature, the relaxation and the escape from routine.
Description
Keywords
Turismo Equestre Perfil do turista Imagem de destino Motivações