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Intentions to use a Pilgrimage App: Which Features Really Matter?

dc.contributor.authorAntunes, Angela
dc.contributor.authorAmaro, Suzanne
dc.date.accessioned2017-02-03T08:41:53Z
dc.date.available2017-02-03T08:41:53Z
dc.date.issued2016-06
dc.description.abstractAlthough there are several studies focusing on the use of mobile devices by tourists, there is limited research regarding the use of new technologies by pilgrims, frequently recognized as religious tourists. The features provided by travel apps could be particularly useful for pilgrims along their pilgrimage, providing them with information such as the best route to take or a place to stay. Therefore, the main aim of this study is to examine which features pilgrims most value in a pilgrimage app and to determine which ones influence pilgrims’ intention to use a pilgrimage app. The study employed a qualitative and qualitative approach to understand pilgrims’ needs during their journey and their use of new technologies. First, 11 in-depth interviews were conducted to collect information regarding pilgrims’ use of smartphones and their needs while conducting a pilgrimage on the Camino de Santiago. An online questionnaire was than designed in which respondents were asked to rate the importance of 24 possible features for a pilgrimage mobile app. A total of 1,140 valid responses were obtained. A factor analysis was conducted and several dimensions of app features were identified. A multiple linear regression was than conducted to evaluate if these dimensions could predict pilgrims intentions to use a pilgrimage app. The findings of the study will be useful for pilgrim app developers, in particular for the Camino de Santiago, to design apps adapted to the pilgrim’s needs and to develop strategies to encourage pilgrims to use the app.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/4380
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherGráciopt_PT
dc.subjectCamino de Santiago;pt_PT
dc.subjectFactor Analysispt_PT
dc.subjectInterviewspt_PT
dc.subjectMultiple Linear Regressionpt_PT
dc.subjectPilgrimage Mobile Apppt_PT
dc.subjectReligious Tourismpt_PT
dc.titleIntentions to use a Pilgrimage App: Which Features Really Matter?pt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage535pt_PT
oaire.citation.startPage525pt_PT
oaire.citation.titleEATSA Conference 2016pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT

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