Authors
Advisor(s)
Abstract(s)
In an age of economic metamorphosis triggered
and shaped by the digital revolution, television is
experiencing a wide range of challenges posed
by the power held by online products and offers.
This ability to cope with change seems to be an
intrinsic feature of television, since over the years
the medium has had to adapt and reinvent itself to
respond properly to technological innovation and
socio-cultural transformations. Each new change
seems to predict the end of the medium or is enough
to open new discussions about its future or its
place in an increasingly technological environment.
Digital competition gives rise to new kind of product
consumption backed up by the comments those
products get on social networks and the different media
put all their efforts into achieving a closer relationship
with an increasingly segmented audience and meeting
these segments’ multiple desires and interests.
Television keeps reinventing itself for the 21st century.
This article presents a review of the literature that
focuses on television in a digital environment. The
objective is to understand the position of television in
contemporary digital societies. The numerous studies
reviewed provided us with enough information to
conclude that television has been able to adapt and
has discovered new forms of storytelling. Investigation
indicates that the main strength of television is the
attractiveness of its content, its availability, mobility
and the kind of experience it provides to the viewers.
More content means greater choice and a more active
involvement of the viewer. In addition, the conversation
about the shows consumed brings television closer to
online social environments as it creates intensive and
participative communicational dynamics.
Description
Keywords
Television Media Streaming Content Digital Society
Citation
Publisher
Edições Cineclube de Avanca