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Publication
Do planeamento à implementação: Uma experiência prática na 2Play
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.9 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório visa apresentar detalhadamente a minha experiência enquanto
estagiário na empresa 2PLAY, no âmbito do Mestrado em Marketing pela Escola
Superior de Tecnologia e Gestão de Viseu. Durante um período de seis meses, foram
desenvolvidas tarefas de diversa índole, sobretudo em torno do marketing digital, desde
gestão e planeamento de redes sociais, copywriting, ativações de marca, entre muitas
outras. A componente prática do estágio curricular permitiu a aplicação de conhecimentos
adquiridos ao longo do meu percurso académico, bem como a introdução no mercado de
trabalho e contacto com diversas áreas do marketing. O relatório contempla uma
contextualização da entidade de acolhimento, a descrição das atividades desenvolvidas
durante este período e uma análise crítica a toda esta experiência, que se revelou essencial
para reforçar a orientação profissional na área do marketing e comunicação.
This report aims to provide a detailed account of my internship experience at the company 2PLAY, carried out within the scope of the Master’s Degree in Marketing at the School of Technology and Management of Viseu. Over a six-month period, a wide range of tasks were undertaken, mostly regarding digital marketing, including social media management and planning, copywriting, brand activations, among many others. The practical component of this curricular internship enabled the application of knowledge acquired throughout my academic journey, while also facilitating my entry into the job market and providing contact with various areas of marketing. The report includes a contextualization of the host entity, a description of the activities carried out during this period, and a critical analysis of the overall experience, which proved essential in reinforcing my professional orientation in the field of marketing and communication.
This report aims to provide a detailed account of my internship experience at the company 2PLAY, carried out within the scope of the Master’s Degree in Marketing at the School of Technology and Management of Viseu. Over a six-month period, a wide range of tasks were undertaken, mostly regarding digital marketing, including social media management and planning, copywriting, brand activations, among many others. The practical component of this curricular internship enabled the application of knowledge acquired throughout my academic journey, while also facilitating my entry into the job market and providing contact with various areas of marketing. The report includes a contextualization of the host entity, a description of the activities carried out during this period, and a critical analysis of the overall experience, which proved essential in reinforcing my professional orientation in the field of marketing and communication.
Description
Keywords
Marketing Digital Gestão e Planeamento de Redes Sociais Copywriting Ativações de Marca Marketing e Comunicação Social Media Management and Planning Copywriting Brand Activations Marketing and Communication Digital Marketing