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Abstract(s)
O Turismo Holístico ganhou força no mundo com turistas que procuram programas e
experiências que tragam equilíbrio às suas vidas. Praticar turismo holístico significa
que qualquer turista pode usufruir e aproveitar uma experiência diferente, mais do
que um simples contacto com as culturas, pessoas, lugares ou paisagens. Centra-se na
autotransformação dos seres humanos, procurando entender mais sobre si mesmos.
Em termos de Portugal Continental e ilhas, as regiões como o Gerês, Lisboa, Algarve e
Açores apresentam todos os ingredientes para se tornarem destinos importantes para
a prática do turismo holístico.
Para além do estudo desta nova modalidade de turismo no mercado atual, o presente
estudo procurou saber se Portugal, particularmente as zonas anteriormente referidas,
estão capazes de desenvolver este produto em suas regiões.
De modo a que o estudo se torne mais fidedigno, optou-se pela realização de um
questionário que ajudará a analisar aspetos preponderantes no mesmo. A recolha dos
dados ocorreu através de questionários presenciais e questionários inseridos em
plataformas online, os quais foram realizados durante um período de 3 meses.
A análise dos resultados obtidos permitiu entender e verificar certos parâmetros
estatísticos relativos às diferentes escalas de investigação introduzidas no
questionário. Permitiu ainda entender as características do turista e da sua presente
viagem bem como os dados sociodemográficos de cada inquirido.
A presente investigação e estudo visa entender a ideia que cada individuo tem desta
nova modalidade de turismo, de modo a auxiliar potenciais entidades a investir neste
tipo de produto.
Em termos de conclusão, saber o que cada potencial individuo ou turista valoriza,
sente e necessitava em termos de realização pessoal, pode transformar este tipo de
produto num segmento competitivo face a outros no mercado.
ABSTRACT: The Holistic Tourism gained strength in the world with tourists seeking for programs and experiences that bring balance to their lives. Practicing holistic tourism means that any tourist can enjoy a different experience, more than a simple contact with cultures, people, places or landscapes. It focuses on self-transformation of a human being and in the sense that each person gives his own life, trying to understand more about themselves. If we consider Portugal and the islands, regions like Gerês, Lisbon, Algarve and the Azores are places that have all the ingredients to become important destinations for the practice of holistic tourism. In the current market and in addition to the study of this new type of tourism, it examined whether Portugal, particularly the above-mentioned areas, are able to develop this product in their regions. So that the study becomes more reliable, it was decided to carry out a questionnaire that will help analyze aspects in it. Data collection occurred through face questionnaires and questionnaires inserted into online platforms, which were carried out over a period of 3 months. The results allowed us to understand and verify certain statistical parameters for the different research scales introduced in the questionnaire, and about the tourist characteristics and its present trip and also meet the demographic data of each person. This research aims to study and understand the vision that each individual holds about this new type of tourism in order to later help potential entities to invest in this type of product, in particular the initially mentioned areas of study. To conclude, knowing what every tourist value, feel and need in terms of personal fulfillment, can turn this type of product in a competitive segment compared to others on the market.
ABSTRACT: The Holistic Tourism gained strength in the world with tourists seeking for programs and experiences that bring balance to their lives. Practicing holistic tourism means that any tourist can enjoy a different experience, more than a simple contact with cultures, people, places or landscapes. It focuses on self-transformation of a human being and in the sense that each person gives his own life, trying to understand more about themselves. If we consider Portugal and the islands, regions like Gerês, Lisbon, Algarve and the Azores are places that have all the ingredients to become important destinations for the practice of holistic tourism. In the current market and in addition to the study of this new type of tourism, it examined whether Portugal, particularly the above-mentioned areas, are able to develop this product in their regions. So that the study becomes more reliable, it was decided to carry out a questionnaire that will help analyze aspects in it. Data collection occurred through face questionnaires and questionnaires inserted into online platforms, which were carried out over a period of 3 months. The results allowed us to understand and verify certain statistical parameters for the different research scales introduced in the questionnaire, and about the tourist characteristics and its present trip and also meet the demographic data of each person. This research aims to study and understand the vision that each individual holds about this new type of tourism in order to later help potential entities to invest in this type of product, in particular the initially mentioned areas of study. To conclude, knowing what every tourist value, feel and need in terms of personal fulfillment, can turn this type of product in a competitive segment compared to others on the market.
Description
Keywords
Turismo Holístico Característica do Turista Características da presente viagem Imagem do destino turístico Portugal (Gerês, Lisboa, Algarve e Açores) Papel na indústria de Turismo de Portugal