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Orientador(es)
Resumo(s)
Wine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a
certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper
their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication
Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route,
which consists of 35 members. We examined the presence of these members on the Internet and the quality of their
websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results
demonstrate that few members use websites as a means to promote their services, compromising the whole network. The
information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive
so that it may accomplish its main function: to contribute to local and regional devolpement.
Descrição
Palavras-chave
Regional development Websites Wine routes Wine tourism
Contexto Educativo
Citação
Editora
W. Spahr & F. Ferreira