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Advisor(s)
Abstract(s)
Using a sample of 600 international tourists travelling in Portugal,
Spain and Italy, this study identifies key issues related with terrorism, risk
perception, involvement and safety concerns of international tourists. A
structural equation model reveals that tourists are motivated to acquire
information about terrorism in the media, revealing attention to and interest in
news regarding this topic, which in turn influences directly their risk perception.
This risk perception influences directly the tourist’s involvement in trip
planning, specifically information seeking before and during the trip. Tourists’
risk perception and involvement finally influences their safety concern.
Discussion centres on the implications of this model for both theory and
tourism management strategies. Last, recommendations are proposed to
tourism service and destination managers and promoters regarding ways to
deal with terrorism and tourists’ safety concerns.
Description
Keywords
consumer behaviour in tourism involvement media safety concern risk perception terrorism
Citation
Seabra, C.; Abrantes, J.L.; Kastenholz, E. (2014) “The Influence of Terrorism Risk Perception on Involvement and Safety Importance to International Tourists”. Journal of Marketing Management 30 (9-10): 874-903.