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O Turismo de Experiências como fator diferenciador em territórios de baixa densidade: o Caso de Penalva do Castelo
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Resumo(s)
O Turismo de Experiências tem vindo a assumir um papel central no setor turístico, associado
à procura de vivências autênticas, memoráveis e imersivas. Nesse sentido o foco principal deste
projeto é demonstrar a importância do Turismo de Experiências na atualidade e perceber de que
forma o concelho de Penalva do Castelo, um território de baixa densidade, se pode destacar
nesse contexto, tendo por base as suas características únicas, genuínas e como este tipo de
turismo poderá representar um contributo para o desenvolvimento local. O concelho de Penalva
do Castelo é detentor de um património material e imaterial autêntico e diferenciador que
integrado e estruturado em pacotes de experiências únicas poderá contribuir para a atração de
turistas ao território e para o desenvolvimento económico nas suas diversas vertentes.
Para tal, metodologicamente, recorreu-se a uma revisão da literatura dos conceitos de Turismo
de Experiências, Recursos Endógenos e Desenvolvimento Local. Posteriormente realizou-se
uma contextualização do concelho onde foram identificados os recursos endógenos e foi feito
um diagnóstico relativamente à oferta turística existente ao nível das experiências turísticas.
Na fase seguinte, foi aplicado um questionário online dirigido a visitantes, turistas e potenciais
interessados no Turismo de Experiências, com o objetivo de analisar as suas opiniões,
motivações e perceções relativamente a esta temática, tendo sido validadas 208 respostas.
Os resultados evidenciam um perfil de visitante maioritariamente adulto, com elevada
escolaridade e rendimentos médios a elevados, com forte predisposição para viajar e
valorização de experiências turísticas diferenciadas. Verifica-se que os inquiridos atribuem
elevada importância às experiências turísticas na decisão de viagem, destacando-se a
valorização da autenticidade, da gastronomia, da natureza e do património cultural. No caso de
Penalva do Castelo, os resultados indicam uma forte associação do concelho a produtos
endógenos como o vinho do Dão, o queijo Serra da Estrela e a maçã Bravo de Esmolfe, bem
como à paisagem e hospitalidade local, sendo elevado o interesse em participar em experiências
turísticas no território.
Após a realização do diagnóstico e a análise dos resultados obtidos através dos questionários,
foram definidas estratégias e apresentadas propostas de pacotes de Turismo de Experiências
que possam funcionar como um contributo e uma alavanca para o desenvolvimento do Turismo
de Experiências no concelho de Penalva do Castelo. Estas propostas visam a criação de uma oferta turística diferenciada, alicerçada na identidade e autenticidade do território, contribuindo, deste modo, para o desenvolvimento local.
Experiential Tourism has been assuming a central role in the tourism sector, associated with the search for authentic, memorable and immersive experiences. In this sense, the main focus of this project is to demonstrate the importance of Experiential Tourism today and to understand how the municipality of Penalva do Castelo, a low-density territory, can stand out in this context, based on its unique and genuine characteristics, and how this type of tourism can contribute to local development. The municipality of Penalva do Castelo possesses an authentic and distinctive tangible and intangible heritage that, integrated and structured into unique experience packages, can contribute to attracting tourists to the territory and to economic development in its various aspects. To this end, methodologically, a literature review of the concepts of Experiential Tourism, Endogenous Resources, and Local Development was used. Subsequently, a contextualization of the municipality was carried out, where endogenous resources were identified, and a diagnosis was made regarding the existing tourism offer at the level of tourist experiences. In the next phase, an online questionnaire was applied to visitors, tourists, and potential stakeholders in Experiential Tourism, with the aim of analyzing their opinions, motivations, and perceptions regarding this topic, with 208 responses being validated. The results show a visitor profile that is mostly adult, with high levels of education and medium to high incomes, with a strong predisposition to travel and a valuing of differentiated tourist experiences. It is observed that respondents attribute high importance to tourist experiences in their travel decisions, highlighting the value of authenticity, gastronomy, nature, and cultural heritage. In the case of Penalva do Castelo, the results indicate a strong association of the municipality with endogenous products such as Dão wine, Serra da Estrela cheese and Bravo de Esmolfe apples, as well as with the local landscape and hospitality, with a high level of interest in participating in tourist experiences in the territory. After carrying out the diagnosis and analyzing the results obtained through the questionnaires, strategies were defined and proposals for Experiential Tourism packages were presented that can serve as a contribution and a lever for the development of Experiential Tourism in the municipality of Penalva do Castelo. These proposals aim to create a differentiated tourism offer, based on the identity and authenticity of the territory, thus contributing to local development.
Experiential Tourism has been assuming a central role in the tourism sector, associated with the search for authentic, memorable and immersive experiences. In this sense, the main focus of this project is to demonstrate the importance of Experiential Tourism today and to understand how the municipality of Penalva do Castelo, a low-density territory, can stand out in this context, based on its unique and genuine characteristics, and how this type of tourism can contribute to local development. The municipality of Penalva do Castelo possesses an authentic and distinctive tangible and intangible heritage that, integrated and structured into unique experience packages, can contribute to attracting tourists to the territory and to economic development in its various aspects. To this end, methodologically, a literature review of the concepts of Experiential Tourism, Endogenous Resources, and Local Development was used. Subsequently, a contextualization of the municipality was carried out, where endogenous resources were identified, and a diagnosis was made regarding the existing tourism offer at the level of tourist experiences. In the next phase, an online questionnaire was applied to visitors, tourists, and potential stakeholders in Experiential Tourism, with the aim of analyzing their opinions, motivations, and perceptions regarding this topic, with 208 responses being validated. The results show a visitor profile that is mostly adult, with high levels of education and medium to high incomes, with a strong predisposition to travel and a valuing of differentiated tourist experiences. It is observed that respondents attribute high importance to tourist experiences in their travel decisions, highlighting the value of authenticity, gastronomy, nature, and cultural heritage. In the case of Penalva do Castelo, the results indicate a strong association of the municipality with endogenous products such as Dão wine, Serra da Estrela cheese and Bravo de Esmolfe apples, as well as with the local landscape and hospitality, with a high level of interest in participating in tourist experiences in the territory. After carrying out the diagnosis and analyzing the results obtained through the questionnaires, strategies were defined and proposals for Experiential Tourism packages were presented that can serve as a contribution and a lever for the development of Experiential Tourism in the municipality of Penalva do Castelo. These proposals aim to create a differentiated tourism offer, based on the identity and authenticity of the territory, thus contributing to local development.
Descrição
Palavras-chave
Desenvolvimento Local Turismo de Experiências Recursos Endógenos Penalva do Castelo Autenticidade Experiential Tourism Local Development Endogenous Resources