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Orientador(es)
Resumo(s)
Contemporary Western and industrialized societies have a profusion of messages with seductive and appealing meanings. Signs and images are used in advertising. They surround us to our consumption, satisfaction, pleasure, comfort, happiness, or social success. Their meanings comprise epidictic and apodictic messages of seduction. This chapter is about techniques of persuasion and effective communication
through signs and images of advertising. Following a reflexive methodology, based on a theoretical research, the main objective is to understand how these techniques are more and more improved and able to develop new visual and popular forms of life, demonstrating that seduction is all about signs and images, i.e. it is a semiosis process of being able to send messages and read them accordingly.
Descrição
Palavras-chave
Advertising communication
Contexto Educativo
Citação
Barroso, Paulo M.Rhetoric of seduction: From an iconocratic advertising to a tautological culture, In Seduction in Popular Culture, Psychology, and Philosophy , 232-258, Pennsylvania: IGI Global, 2016.
Editora
IGI Global