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Rhetoric of seduction: From an iconocratic advertising to a tautological culture

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dc.contributor.authorBarroso, Paulo
dc.date.accessioned2018-06-21T15:05:02Z
dc.date.available2018-06-21T15:05:02Z
dc.date.issued2016
dc.date.updated2018-06-20T23:25:48Z
dc.description.abstractContemporary Western and industrialized societies have a profusion of messages with seductive and appealing meanings. Signs and images are used in advertising. They surround us to our consumption, satisfaction, pleasure, comfort, happiness, or social success. Their meanings comprise epidictic and apodictic messages of seduction. This chapter is about techniques of persuasion and effective communication through signs and images of advertising. Following a reflexive methodology, based on a theoretical research, the main objective is to understand how these techniques are more and more improved and able to develop new visual and popular forms of life, demonstrating that seduction is all about signs and images, i.e. it is a semiosis process of being able to send messages and read them accordingly.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBarroso, Paulo M.Rhetoric of seduction: From an iconocratic advertising to a tautological culture, In Seduction in Popular Culture, Psychology, and Philosophy , 232-258, Pennsylvania: IGI Global, 2016.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.19/4995
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.subjectAdvertisingpt_PT
dc.subjectcommunicationpt_PT
dc.titleRhetoric of seduction: From an iconocratic advertising to a tautological culturept_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlacePennsylvaniapt_PT
oaire.citation.endPage258pt_PT
oaire.citation.startPage232pt_PT
oaire.citation.titleSeduction in Popular Culture, Psychology, and Philosophypt_PT
person.familyNameBarroso
person.givenNamePaulo
person.identifier.ciencia-id5118-DF80-195D
person.identifier.orcid0000-0001-7638-5064
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationd201ccb0-30c4-4030-8e57-fc3afd20327e
relation.isAuthorOfPublication.latestForDiscoveryd201ccb0-30c4-4030-8e57-fc3afd20327e

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