Publication
The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract
| dc.contributor.author | Ferreira, Bruno | |
| dc.date.accessioned | 2017-06-12T12:28:50Z | |
| dc.date.available | 2017-06-12T12:28:50Z | |
| dc.date.issued | 2017-04 | |
| dc.description.abstract | The present study shows the influence of tactile contacts with packaging on product taste. A within-subject experiment 1 (product: grenadine syrup) × 3 (packaging’s material: plastic, aluminium, glass) was conducted. Moreover, we examine the role of the Need for Touch (NFT) as a moderator. We confirmed that the same product tasted three times by each participant is judged differently depending on the packaging. Furthermore, participants with a high NFT seem to be more influenced by sensory features of packaging than those with a low NFT. These results support previous researches about tactile effects on taste. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Ferreira, B. (2017). The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1357–1357). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-47331-4_265 | pt_PT |
| dc.identifier.doi | 10.1007/978-3-319-47331-4_265 | pt_PT |
| dc.identifier.isbn | 978-3-319-47330-7 | |
| dc.identifier.isbn | 978-3-319-47331-4 | |
| dc.identifier.uri | http://hdl.handle.net/10400.19/4609 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Academy of Marketing Science | pt_PT |
| dc.relation.publisherversion | https://link.springer.com/chapter/10.1007/978-3-319-47331-4_265 | pt_PT |
| dc.subject | Haptic | pt_PT |
| dc.subject | Touch | pt_PT |
| dc.subject | Packaging | pt_PT |
| dc.subject | Taste | pt_PT |
| dc.title | The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 1357 | pt_PT |
| oaire.citation.startPage | 1357 | pt_PT |
| oaire.citation.title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | pt_PT |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |