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Advisor(s)
Abstract(s)
The travel decisions of international tourists have, over the past decade, been significantly affected by
external events, such as the fear of pandemics and terrorist attacks. Yet, little attention has been paid to
heterogeneity among tourists with respect to risk perceptions. The question whether some tourist
segments are less sensitive to external risks and thus more attractive to tourism industry in times of
crises remains largely unanswered. This study conducts a data-driven segmentation of heterogeneity in
the tourist population with respect to perceived risks of international travel and assesses if market
segments with different risk perception patterns are distinct in other behavioral and personal characteristics.
Additionally the study includes nationality as a proxy for “cultural background”, here analyzed
in light of Hofstede’s (1983) model. Practical implications are discussed.
Description
Keywords
International tourism Travel decision making Market segmentation Perceived risk Hofstede
Citation
Seabra, Cláudia; Dolnicar, Sara; Abrantes, José Luís; Kastenholz, Elisabeth. Heterogeneity in risk and safety perceptions of international tourists, Tourism Management, 36, 36, 502-510, 2013.