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Authors
Advisor(s)
Abstract(s)
O uso do Facebook nas redes sociais é visto como uma ferramenta de grande
utilidade na divulgação/promoção junto dos empreendimentos turísticos. O estudo
desta dissertação incide sobre o uso do Facebook nas empresas de hotelaria da
região centro de Portugal e consistiu essencialmente na análise de um questionário
sobre o uso do Facebook em empreendimentos turísticos desta Região. Com os
objetivos alcançados, este estudo permitiu observar a presença e a frequência com
que os empreendimentos turísticos utilizam as redes sociais, em particular o
Facebook, para divulgação dos seus produtos/serviços, identificar a rede social usada
pela indústria hoteleira, analisar que tipo de informação a indústria hoteleira publica
nas redes sociais e ainda identificar que tipo de conteúdos gera maior interação pelos
seguidores do Facebook.
Com as respostas obtidas do questionário online, este estudo permitiu
concluir: que o uso do Facebook é o mais utilizado como meio de divulgação dos
empreendimentos turísticos; que estes têm por hábito, algumas vezes durante a
semana, criarem formas de interação com os “Amigos”/“Seguidores” da página de
Facebook do empreendimento turístico; que das informações partilhadas na página de
Facebook dos empreendimentos turísticos as que têm maior impacto são publicadas
em outros meios de comunicação sendo que os empreendimentos turísticos na
adesão à rede social Facebook, atribuem importância a fatores como divulgação dos
produtos/serviços, sendo esta de forma gratuita e sem quaisquer custos.
The use of Facebook in social networks its seems like a valuable tool in the dissemination / promotion among tourist developments . The aim of this dissertation focuses on the use of Facebook in the hospitality business center of Portugal and was essentially the analysis of a questionnaire on the use of Facebook in hotels of this region . With those goals achieved , this study allowed us to observe the presence and frequency with which tourism enterprises use social networks , particularly Facebook to publicize their products / services , identify the social network used by the hotel industry , to analyze what kind of information the hotel industry publishes on social networks , and identify what kind of content generates greater interaction by the followers of Facebook . With the answers obtained from this questionnaire online it´s possible concluded that the use of Facebook is the most used as a means of dissemination of tourist developments , they have a habit sometimes during the week , create forms of interaction with the " Friends " / " followers " of the tourist resort of Facebook page and shared on the Facebook page of information tourist developments have the greatest impact are published in other media and that tourism projects in joining the social network Facebook , attach importance to factors as dissemination of products / services , which is free of charge and without any costs .
The use of Facebook in social networks its seems like a valuable tool in the dissemination / promotion among tourist developments . The aim of this dissertation focuses on the use of Facebook in the hospitality business center of Portugal and was essentially the analysis of a questionnaire on the use of Facebook in hotels of this region . With those goals achieved , this study allowed us to observe the presence and frequency with which tourism enterprises use social networks , particularly Facebook to publicize their products / services , identify the social network used by the hotel industry , to analyze what kind of information the hotel industry publishes on social networks , and identify what kind of content generates greater interaction by the followers of Facebook . With the answers obtained from this questionnaire online it´s possible concluded that the use of Facebook is the most used as a means of dissemination of tourist developments , they have a habit sometimes during the week , create forms of interaction with the " Friends " / " followers " of the tourist resort of Facebook page and shared on the Facebook page of information tourist developments have the greatest impact are published in other media and that tourism projects in joining the social network Facebook , attach importance to factors as dissemination of products / services , which is free of charge and without any costs .
Description
Keywords
Turismo Região Centro de Portugal Redes Sociais Facebook Tourism Central Region of Portugal Social Networking
Pedagogical Context
Citation
Publisher
Instituto Politécnico de Viseu, Escola Superior de Educação de Viseu