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Authors
Advisor(s)
Abstract(s)
Destination brand love can be defined as the strong feelings of love a person has toward
a destination, creating a unique and emotional connection. The concept derives from the
Marketing literature, where brand love has been largely investigated, applied to products
and services.
Description
Keywords
Marketing
Citation
Amaro, S. (2022). Destination Brand Love. In D. Buhalis (Eds.), Encyclopedia of Tourism Management and Marketing, (pp. 839–842). https://doi.org/10.4337/9781800377486
Publisher
Edward Elgar Publishing