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Autores
Orientador(es)
Resumo(s)
Destination brand love can be defined as the strong feelings of love a person has toward
a destination, creating a unique and emotional connection. The concept derives from the
Marketing literature, where brand love has been largely investigated, applied to products
and services.
Descrição
Palavras-chave
Marketing
Contexto Educativo
Citação
Amaro, S. (2022). Destination Brand Love. In D. Buhalis (Eds.), Encyclopedia of Tourism Management and Marketing, (pp. 839–842). https://doi.org/10.4337/9781800377486
Editora
Edward Elgar Publishing