Publication
Destination Brand Love
| dc.contributor.author | Amaro, Suzanne | |
| dc.date.accessioned | 2023-03-06T10:55:34Z | |
| dc.date.available | 2023-03-06T10:55:34Z | |
| dc.date.issued | 2022-08-25 | |
| dc.description.abstract | Destination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Amaro, S. (2022). Destination Brand Love. In D. Buhalis (Eds.), Encyclopedia of Tourism Management and Marketing, (pp. 839–842). https://doi.org/10.4337/9781800377486 | pt_PT |
| dc.identifier.doi | https://doi.org/10.4337/9781800377486.destination.brand.love | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.19/7627 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | Edward Elgar Publishing | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.title | Destination Brand Love | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 842 | pt_PT |
| oaire.citation.startPage | 839 | pt_PT |
| oaire.citation.title | Encyclopedia of Tourism Management and Marketing | pt_PT |
| person.familyName | Amaro | |
| person.givenName | Suzanne | |
| person.identifier.ciencia-id | E918-24FC-5C4A | |
| person.identifier.orcid | 0000-0001-9263-6951 | |
| person.identifier.scopus-author-id | 55934788900 | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | 3af4cea2-a02e-46b4-8e2e-d274f9d2b3ec | |
| relation.isAuthorOfPublication.latestForDiscovery | 3af4cea2-a02e-46b4-8e2e-d274f9d2b3ec |
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